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Title Sustainable growth and country green brand: visualization and analysis of mapping knowledge
Authors Akhundova, Naila
Pimonenko, Tetiana Volodymyrivna  
Us, Yana Oleksandrivna  
ORCID http://orcid.org/0000-0001-6442-3684
http://orcid.org/0000-0003-1451-0450
Keywords бібліометричний аналіз
библиометрический анализ
bibliometric analysis
зелений брендинг
зеленый брендинг
green branding
зелене просування
зеленое продвижение
green promotion
стійкість
устойчивость
sustainability
екологічно чисті
экологически чистые
environmentally-friendly
Type Article
Date of Issue 2020
URI https://essuir.sumdu.edu.ua/handle/123456789/83841
Publisher VADEA
License Copyright not evaluated
Citation Akhundova N., Pimonenko T. V., Us Ya. O. Sustainable growth and country green brand: visualization and analysis of mapping knowledge // Socio Economic Problems of Sustainable Development : 55th International Scientific Conference on Economic and Social Development, 18-19 June 2020. Baku : VADEA. P. 234–243.
Abstract The current paper deals with the bibliometric analysis of the scientific studies indexed by the Web of Science database on linking sustainable growth and green brand. In the conditions of high competition and increasing issues on sustainable development, the countries should formulate and promote their green brands on the international market. However, a review of online requests indicated the absence of unique definitions to express an environmentallyfriendly policy of brands. Internet users could indicate different adjectives as follow as green, eco, environmental, ecological, or sustainable. The primary purpose of this research is to analyze the dynamic of the leading scientific background and visualize the clusters on the investigations of sustainable growth and green brand. In the frame of this paper, the authors analyzed 108 studies selected on the base of the limitations as follows as: published from 2000 to 2019, the keywords of documents – sustainable or sustainability with green, eco, environmental, ecological, or sustainable brand. To achieve the goals of this study, the authors used the Google Trends, Web of Science, and VOSviewer tools. Google Trend tool allowed indicating the most popular definition to promote environmentally-friendly brands. Given that, the finding proved that the definition of «green brand» is the most popular used to promote environmentally-friendly countries' brands. The Web of Science scientific tool enabled analyzing the articles on the base of the quantity, authors, research areas, number of citations, journals, etc. Furthermore, the authors found the increasing interest in investigations on linking between sustainable growth and green brand. In turn, VOSviewer allowed visualizing five main scientific clusters. The first cluster focused on studies in sustainability, the second – green performance, the third – consumption and consumer satisfaction, the fourth – products and green branding, the fifth – corporate social responsibility and sustainable brands. The current bibliometric analysis indicated that the investigation of green brands tightly linked with sustainable growth. The obtained results provided the background for future researchers on promoting green brand of country.
Appears in Collections: Наукові видання (ННІ БіЕМ)

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