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Title Digital marketing for green goods promotion: modern trends in entrepreneurship
Authors Chyhryn, Olena Yuriivna  
Pimonenko, Tetiana Volodymyrivna  
Bilan, Yurii Valentynovych  
Starchenko, Liudmyla Volodymyrivna  
Keywords підприємництво
предпринимательство
entrepreneurship
зелені товари
зеленые товары
green goods
зелені споживачі
зеленые потребители
green consumers
цифровий маркетинг
цифровой маркетинг
digital marketing
Type Conference Papers
Date of Issue 2019
URI https://essuir.sumdu.edu.ua/handle/123456789/83845
Publisher Publishing House Alexander Dubček University in Trenčín
License Copyright not evaluated
Citation Digital marketing for green goods promotion: modern trends in entrepreneurship / Chygryn O. Yu. and other // The impact of Industry 4.0 on the level of shadow employment : International Scientific Conference on The Impact of Industry 4.0 on Job Creation Location,‏ Teplice, Slovakia, ‏21 November 2019. Teplice : Publishing House Alexander Dubček University, 2019. P. 160-166.
Abstract In the article mainstreamed the necessity of implementation the digital marketing technologies for green product and services promotion. The main purpose is to analyze the modern tendencies in the entrepreneurship with the connection of the green consumerism and systemize the approaches to spreading digital technologies in the marketing strategies. The authors emphasize the existence of appropriate benefits for green entrepreneurship development with the connection of global tendencies of consumer’s preferences in the wishing to buy green products and goods. At the same time the widening spheres of sustainable entrepreneurship establish opportunities for creation and implementation modern marketing strategies. The assessment of implementation the digital marketing technologies for green product and services promotion have to hold to main aspects which give the opportunity to estimate the general digital and social media usage behavioral models by green consumers. The authors proposed the procedure of the investigation green marketing digitalization with the systematizing types of digital media. In the paper defined the future areas for research linking between educational level of the green consumers and Internet using. For investigation the social media usage behavior pattern of green consumers the authors proved that it is appropriate to analyze such social media outlets - Facebook, Twitter, YouTube, Google+, Pinterest, Flickr, and Instagram. Also, the article proposes managerial decision and digital marketing strategies involvement green consumers on Internet.
Appears in Collections: Наукові видання (ННІ БіЕМ)

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