Web management as a marketing management determinant: case for pharmaceutical enterprises

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Title	Web management as a marketing management determinant: case for pharmaceutical enterprises
Authors	Saher, Liudmyla Yuriivna Lazorenko, V. Jasnikowski, J.
ORCID	http://orcid.org/0000-0002-5628-5477
Keywords	маркетинг marketing веб-менеджмент web management визначник детерминант determinant підприємство предприятие enterprise веб-сайт website конкурентний аналіз конкурентный анализ competitive analysis
Type	Article
Date of Issue	2021
URI	https://essuir.sumdu.edu.ua/handle/123456789/86118
Publisher	Sumy State University
License	Creative Commons Attribution 4.0 International License
Citation	Lazorenko, V., Saher, L., & Jasnikowski, J. (2021). Web management as a marketing management determinant: case for pharmaceutical enterprises. Health Economics and Management Review, 2(2), 105-114. https://doi.org/10.21272/hem.2021.2-10
Abstract	Nowadays, the online business is fast-growing since it is convenient, more profitable, and less energy-consuming. The changing consumers’ needs force companies and organizations to adjust and modernize their marketing strategies. The authors emphasized that Internet advertising channels would overcome the traditional ones.
Appears in Collections:	Health Economics and Management Review