Marketing distribution policy

Syhyda, Liubov Oleksiivna; Saher, Liudmyla Yuriivna; Olefirenko, Oleh Mykhailovych

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Title	Marketing distribution policy
Authors	Syhyda, Liubov Oleksiivna Saher, Liudmyla Yuriivna Olefirenko, Oleh Mykhailovych
ORCID	http://orcid.org/0000-0002-0319-8070 http://orcid.org/0000-0002-5628-5477 http://orcid.org/0000-0002-6214-4590
Keywords	розподіл політика розподілу маркетингові канали
Type	Textbook
Date of Issue	2022
URI	https://essuir.sumdu.edu.ua/handle/123456789/87861
Publisher	Sumy State University
License	In Copyright
Citation	Syhyda, L. O. Marketing distribution policy : textbook / L. O. Syhyda, L. Yu. Saher, O. M. Olefirenko. — Sumy : Sumy State University, 2022. — 151 р.
Abstract	The textbook discusses the theoretical and methodological foundations of marketing distribution policy, in particular, the development, management, and control of marketing channels at the enterprises, the establishment of relationships between participants in the marketing channels, the formation of supply chains. The textbook is intended for top managers of industrial enterprises, specialists, and scientists in the field of sales management and related fields. It will be useful for teachers, graduate students, and students of economic specialties of higher education institutions, also, to a wide range of readers who are interested in the problems of marketing distribution policy. The textbook contains a large number of examples and factual materials illustrating the theoretical foundations.
Appears in Collections:	Навчальні та наукові видання видавництва СумДУ