Please use this identifier to cite or link to this item: https://essuir.sumdu.edu.ua/handle/123456789/87861
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Title Marketing distribution policy
Authors Syhyda, Liubov Oleksiivna  
Saher, Liudmyla Yuriivna  
Olefirenko, Oleh Mykhailovych  
ORCID http://orcid.org/0000-0002-0319-8070
http://orcid.org/0000-0002-5628-5477
http://orcid.org/0000-0002-6214-4590
Keywords розподіл
політика розподілу
маркетингові канали
Type Textbook
Date of Issue 2022
URI https://essuir.sumdu.edu.ua/handle/123456789/87861
Publisher Sumy State University
License In Copyright
Citation Syhyda, L. O. Marketing distribution policy : textbook / L. O. Syhyda, L. Yu. Saher, O. M. Olefirenko. — Sumy : Sumy State University, 2022. — 151 р.
Abstract The textbook discusses the theoretical and methodological foundations of marketing distribution policy, in particular, the development, management, and control of marketing channels at the enterprises, the establishment of relationships between participants in the marketing channels, the formation of supply chains. The textbook is intended for top managers of industrial enterprises, specialists, and scientists in the field of sales management and related fields. It will be useful for teachers, graduate students, and students of economic specialties of higher education institutions, also, to a wide range of readers who are interested in the problems of marketing distribution policy. The textbook contains a large number of examples and factual materials illustrating the theoretical foundations.
Appears in Collections: Навчальні та наукові видання видавництва СумДУ

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