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Title Evaluation of the quality of website about health using marketing scoring
Authors Letunovska, Nataliia Yevhenivna  
Alfawaz, K.
ORCID http://orcid.org/0000-0001-8207-9178
Keywords Health
Search query
Link
Online information
Scoring map
Health component
Visualization
Type Article
Date of Issue 2022
URI https://essuir.sumdu.edu.ua/handle/123456789/88988
Publisher University of Tehran
License Creative Commons Attribution - NonCommercial 4.0 International
Citation Letunovska, N. Evaluation of the quality of website about health using marketing scoring / N. Letunovska, K. Alfawaz // Journal of Information Technology Management. 2022. Vol. 14, No. 3. P. 127-142.
Abstract The article explores approaches to assessing the quality of health care sites. The main components of evaluation are identified. The author's toolkit for health site evaluation is offered. It is based on the three branches of resource competitiveness (content, technical and marketing components). Twenty parameters of site quality calculation are defined, which have the scale and are supported by determining the weights of components. The scaling of the resulting indicator is proposed. It allows designation of the level of development of the particular site in the field of health. The practical approbation of the proposed method was carried out on the example of Ukrainian sites on the topic of rehabilitation and disease prevention. The diagram of the grouping of websites on a level of development of separate components is constructed to define the further directions of work with these sites to strengthen their competitive positions in the "Health" category. The author's typology of health sites depending on the calculated numerical combinations of the quality assessment level of components is given. It also describes the state of the "ideal" mix of components of the health site, which is formed based on the balance of individual elements.
Appears in Collections: Наукові видання (ННІ БіЕМ)

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