The role of modern information technologies in the enterprise marketing activity

Usok, M.; Us, Yana Oleksandrivna; Pimonenko, Tetiana Volodymyrivna; Liulov, Oleksii Valentynovych; Kwilinski, Aleksy

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Title	The role of modern information technologies in the enterprise marketing activity
Authors	Usok, M. Us, Yana Oleksandrivna Pimonenko, Tetiana Volodymyrivna Liulov, Oleksii Valentynovych Kwilinski, Aleksy
ORCID	http://orcid.org/0000-0003-1451-0450 http://orcid.org/0000-0001-6442-3684 http://orcid.org/0000-0002-4865-7306 http://orcid.org/0000-0001-6318-4001
Keywords	маркетингова інформаційна система маркетинговая информационная система marketing information system інформаційні технології информационные технологии information technology
Type	Conference Papers
Date of Issue	2021
URI	https://essuir.sumdu.edu.ua/handle/123456789/89076
Publisher	Сумський державний університет
License	In Copyright
Citation	Usok M., Us Ya., Pimonenko T., Lyulyov O., Kvilinski, A. The role of modern information technologies in the enterprise marketing activity // Business Ethics and Leadership: Proceedings of the International Scientific and Practical Online-Conference, Sumy, November 29-30, 2021 / edited by Prof., Dr. Vasilyeva Tetyana. Sumy: Sumy State University, 2021. р. 60-65
Abstract	Information technology's spread and rapid development are caused by the need to improve enterprise policy, including marketing. It stands to note that technology is understood as a set of methods and tools to achieve the desired result. The systematization of scientific sources showed that information technology is understood as a set of methods, processes, tools, and technical means which create a technological chain that provides collection, storage, processing, dissemination, and use of information. To provide marketing managers with the necessary information, companies implement marketing information systems.
Appears in Collections:	Наукові видання (ННІ БіЕМ)