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Title Marketing in the Digital Environment
Authors Letunovska, Nataliia Yevhenivna  
Khomenko, Liliia Mykolaivna  
Liulov, Oleksii Valentynovych  
Olefirenko, Oleh Mykhailovych  
Bondarenko, Alla Fedorivna  
Minchenko, Mariia Hennadiivna  
Rosokhata, Anna Serhiivna  
Artiukhova, Nadiia Oleksandrivna  
Derykolenko, Anna Oleksandrivna  
Khaba, Anna Petrivna
ORCID http://orcid.org/0000-0001-8207-9178
http://orcid.org/0000-0001-5690-1105
http://orcid.org/0000-0002-4865-7306
http://orcid.org/0000-0002-6214-4590
http://orcid.org/0000-0002-8439-1787
http://orcid.org/0000-0002-6768-1627
http://orcid.org/0000-0001-6944-1515
http://orcid.org/0000-0003-1112-6891
http://orcid.org/0000-0003-4971-5472
Keywords диджитал-інструментарій
інтернет-бізнес
канали цифрових комунікацій
контент-маркетинг
вебресурс
Type Textbook
Date of Issue 2023
URI https://essuir.sumdu.edu.ua/handle/123456789/92485
Publisher Sumy State University
License In Copyright
Citation Marketing in the Digital Environment : textbook / N. Letunovska etc. ; ed. by N. Y. Letunovska, L. M. Khomenko. Sumy : Sumy State University, 2023. 269 p.
Abstract The textbook contains provisions that reveal the main points of marketing in the digital environment and the basic tools necessary for a marketer to successfully implement a variety of projects on the Internet. In particular, the types of Internet business, business models and characteristics of creating a business in the Internet environment, Internet marketing, development and promotion of web resources. It provides analysis of the practical aspects that illustrate the theoretical positions of marketing in the digital environment. The publication contains a series of practical exercises, cases and tests to assess the level of knowledge. It is recommended for students of economics and specialities in the field of Internet business, marketers, teachers, graduate students, as well as a wide range of readers interested in marketing in the digital environment.
Appears in Collections: Навчальні та наукові видання видавництва СумДУ

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