Marketing in the Digital Environment

Letunovska, Nataliia Yevhenivna; Khomenko, Liliia Mykolaivna; Liulov, Oleksii Valentynovych; Olefirenko, Oleh Mykhailovych; Bondarenko, Alla Fedorivna; Minchenko, Mariia Hennadiivna; Rosokhata, Anna Serhiivna; Artiukhova, Nadiia Oleksandrivna; Derykolenko, Anna Oleksandrivna; Khaba, Anna Petrivna

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Title	Marketing in the Digital Environment
Authors	Letunovska, Nataliia Yevhenivna Khomenko, Liliia Mykolaivna Liulov, Oleksii Valentynovych Olefirenko, Oleh Mykhailovych Bondarenko, Alla Fedorivna Minchenko, Mariia Hennadiivna Rosokhata, Anna Serhiivna Artiukhova, Nadiia Oleksandrivna Derykolenko, Anna Oleksandrivna Khaba, Anna Petrivna
ORCID	http://orcid.org/0000-0001-8207-9178 http://orcid.org/0000-0001-5690-1105 http://orcid.org/0000-0002-4865-7306 http://orcid.org/0000-0002-6214-4590 http://orcid.org/0000-0002-8439-1787 http://orcid.org/0000-0002-6768-1627 http://orcid.org/0000-0001-6944-1515 http://orcid.org/0000-0003-1112-6891 http://orcid.org/0000-0003-4971-5472
Keywords	диджитал-інструментарій інтернет-бізнес канали цифрових комунікацій контент-маркетинг вебресурс
Type	Textbook
Date of Issue	2023
URI	https://essuir.sumdu.edu.ua/handle/123456789/92485
Publisher	Sumy State University
License	In Copyright
Citation	Marketing in the Digital Environment : textbook / N. Letunovska etc. ; ed. by N. Y. Letunovska, L. M. Khomenko. Sumy : Sumy State University, 2023. 269 p.
Abstract	The textbook contains provisions that reveal the main points of marketing in the digital environment and the basic tools necessary for a marketer to successfully implement a variety of projects on the Internet. In particular, the types of Internet business, business models and characteristics of creating a business in the Internet environment, Internet marketing, development and promotion of web resources. It provides analysis of the practical aspects that illustrate the theoretical positions of marketing in the digital environment. The publication contains a series of practical exercises, cases and tests to assess the level of knowledge. It is recommended for students of economics and specialities in the field of Internet business, marketers, teachers, graduate students, as well as a wide range of readers interested in marketing in the digital environment.
Appears in Collections:	Навчальні та наукові видання видавництва СумДУ