Festival as a form of intercultural communication: analysis of the Yoruba (Yooba) culture

Abstract

The contemporary festival is a multifunctional phenomenon and is therefore implemented in cultural, recreational, educational, cultural and communication technologies of sociocultural activities. The article describes the features that characterize the festival as a cultural phenomenon of the Yoruba (Yooba) culture. The authors analyze the peculiarities of the organization of national festivals in Nigeria. The festival is a mass celebration that demonstrates the achievements of a certain type of art. Ukrainian researcher N.Kuchyna defines a number of functions of festivals, in particular educational, communicative, educational, social integration. In the context of recent events, an important function is social integration, as intercultural festivals contribute to partnership and the formation of inter-ethnic tolerance in a global sense. Participation in music festivals gives participants the opportunity to express their creativity and identity.