A Conceptual Study of HRM Practices and Market Orientation on Lecturer’s Retention: A Case Study of Malaysian Universities
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Date
2018
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Sumy State University
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Abstract
Nowadays human resources are focused more to gain competitive advantage. Human resource practices are used for staffing and keeping employees, but they alone are not enough. Good human resource management practices do not work unless the universities get all possible information about their customers and competitors in their competitive market environment.
Keywords
практики людських ресурсів, практика человеческих ресурсов, human resource practices, ринкова орієнтація, рыночная ориентация, market orientation, намір обороту, намерение оборота, turnover intention, основні викладачі, основные преподаватели, core lecturers, приватні університети, частные университеты, private universities
Citation
Qureshi, Z. H., Al Halbusi, H., Pitafi, S., Tehseen, S. (2018). A Conceptual Study of HRM Practices and Market Orientation on Lecturer’s Retention: A Case Study of Malaysian Universities. Business Ethics and Leadership, 2(3), 44-52. DOI: 10.21272/bel.2(3).44-52.2018