The role of digital media in a diffusion of innovations: methodological remarks
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Date
2019
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European Journalof Humanities and Social Sciences
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Abstract
A methodological approach is proposed to evaluate potential impact of digital media
publications on a diffusion of scientific and technical innovations. The approach is based on five factors,
which E. Rogers defined as main for adopter when deciding to use innovation or not.
Keywords
дифузія інновацій, диффузия инноваций, diffusion of innovations
Citation
Zaitseva S.S. The role of digital media in a diffusion of innovations: methodological remarks // European Journalof Humanities and Social Sciences. 2019. № 2. Р. 7-10. URL: http://ppublishing.org/archive/journals/769/ (дата звернення: 16.12.2020)