Analysis Of The Marketing Activities In The Blood Service: Bibliometric Analysis
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Date
2020
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Sumy State University
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Abstract
This paper summarizes the arguments and counterarguments within the scientific discussion on the marketing activities of blood service for over the last 20 years. The main purpose of the research is to understand the content and characteristics of existing research in the field of marketing in blood service to determine the direction of future research for both scientists and practitioners. Systematization of the literary sources and approaches for solving the problem of marketing in blood service indicates that a large amount of research in the field of marketing activities of blood service for the last 20 years requires a synthesis of existing research.
Keywords
донор крові, донор крови, blood donor, служба крові, служба крови, blood service, маркетинг, marketing, маркетингова діяльність, маркетингова діяльність, marketing activities, вербування, набор персонала, recruitment
Citation
Khomenko, L., Saher, L., & Polcyn, J. (2020). Analysis Of The Marketing Activities In The Blood Service: Bibliometric Analysis. Health Economics and Management Review, 1, 20-36. https://doi.org/10.21272/hem.2020.1-02