Analysis Of The Marketing Activities In The Blood Service: Bibliometric Analysis

Khomenko, Liliia Mykolaivna; Saher, Liudmyla Yuriivna; Polcyn, J.

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Title	Analysis Of The Marketing Activities In The Blood Service: Bibliometric Analysis
Authors	Khomenko, Liliia Mykolaivna Saher, Liudmyla Yuriivna Polcyn, J.
ORCID	http://orcid.org/0000-0001-5690-1105 http://orcid.org/0000-0002-5628-5477
Keywords	донор крові донор крови blood donor служба крові служба крови blood service маркетинг marketing маркетингова діяльність маркетингова діяльність marketing activities вербування набор персонала recruitment
Type	Article
Date of Issue	2020
URI	https://essuir.sumdu.edu.ua/handle/123456789/80854
Publisher	Sumy State University
License	Creative Commons Attribution 4.0 International License
Citation	Khomenko, L., Saher, L., & Polcyn, J. (2020). Analysis Of The Marketing Activities In The Blood Service: Bibliometric Analysis. Health Economics and Management Review, 1, 20-36. https://doi.org/10.21272/hem.2020.1-02
Abstract	This paper summarizes the arguments and counterarguments within the scientific discussion on the marketing activities of blood service for over the last 20 years. The main purpose of the research is to understand the content and characteristics of existing research in the field of marketing in blood service to determine the direction of future research for both scientists and practitioners. Systematization of the literary sources and approaches for solving the problem of marketing in blood service indicates that a large amount of research in the field of marketing activities of blood service for the last 20 years requires a synthesis of existing research.
Appears in Collections:	Health Economics and Management Review