Showing results 1 to 2 of 2
| Issue Year | Title | Author(s) | Type | Views | Downloads |
|---|---|---|---|---|---|
| 2019 | Big Data & Analytics as a sustainable Customer Loyalty Instrument in Banking and Finance | Giebe, C.; Hammerström, L.; Zwerenz, D. | Article | -1497273970 | -970755483 |
| 2023 | Big Data Analytics as an elementary Customer Loyalty Instrument for German banks – an empirical approach from a banker’s perspective | Giebe, C.; Zwerenz, D.; Hammerström, L. | Article | 39702 | 38362 |