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Browsing by Keywords brand equity

Showing results 1 to 7 of 7

Issue Year	Title	Author(s)	Type	Views	Downloads
2020	Effects of Brand Hate on Brand Equity: The Role of Corporate Social Irresponsibility and Similar Competitor Offer	Husnain, Mudassir; Syed, Fauzia; Akhtar, Waheed; Usman, Muhammad	Article	-1711532473	1202137217
2017	Examining the factors effective on brand equity from potential and actual customer's viewpoint	Gharehbiglo, H.; Mofid, S.A.; Charandabi, S.E.; Piroozinia, H.	Article	17637911	32123196
2023	Impact of Brand Association on Brand Equity in Organized Retail Sector	Choudhary, A.; Dawar, S.; Panwar, S.	Article	3619677	1676890
2023	Impact of Brand Equity on Intention to Use Instant Coffee	Cuong, D.T.	Article	17143	49099
2021	The Impact of Customer Engagement on Retailer's Brand Equity Components	Gallart-Camahort, V.; Callarisa-Fiol, L.; Sanchez-Garcia, J.	Article	12856162	17858050
2023	Increasing Sales Through Social Media Marketing: The Role of Customer Brand Attachment, Brand Trust, and Brand Equity	Heidari, S.; Zarei, M.; Daneshfar, A.; Dokhanian, S.	Article	1718162468	-1691939171
2020	The Rhetoric Of Celebrity Endorsement Strategy And Consumer Purchase Intention On Fast Moving Consumer Goods Among Al-Hikmah University Undergraduate Students	Brimah, B.A.; Olanipekun, W.D.; Olorunlambe, G.A.; Salawu, S.	Article	1088969215	-396342975