Health Economics and Management Review
Permanent URI for this collectionhttps://devessuir.sumdu.edu.ua/handle/123456789/80820
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Item Obtaining Consumer Information for the Purchase of Over-TheCounter Medicines and Food Supplements from Hungarian-Speaking Adult Consumers in Slovakia(Sumy State University, 2023) Szigeti, S.; Jozsa, L.The present study focuses on the role of online (Internet) ordering, information seeking, and the importance of the information provided by health professionals connected with the purchase of over-the-counter medicines and food supplements. Our primary survey was conducted in April-May 2022 and received 216 answers from Hungarian-speaking consumers in Slovakia that could be analysed. The data collected through the questionnaire was examined using statistical analysis and calculations. The data were organised in a single Excel file to facilitate our analysis and were processed using IBM SPSS Statistics 23 software for statistical tests – descriptive statistics, cross-tabulation analysis, Khi-square tests (variables were in nominal and ordinal measurement level). Results were considered significant at a p-value<0.05 and a p-value<0.001. Results and discussion: As to obtaining information, its receiving in person at the pharmacy is essential for consumers. When buying OTC medicines and dietary supplements, personal contact with a person working in a pharmacy is important. Consumers who want to receive information about the use of OTC medicines/supplements regard it essential to receive this information in person at the pharmacy. However, consumers who desire to purchase over-the-counter medicine/dietary supplements outside the pharmacy do not consider it important to obtain this information in person at the pharmacy. There is no association between monthly net income and highest educational attainment and the use of over-the-counter medicine based on information obtained from an advertising campaign. The results show no relationship between the education, income, age group of Hungarian-speaking consumers in Slovakia and the use of OTC medicines based on information from advertising campaigns. Only one relationship was found between the age group of the Hungarian-speaking Slovakian consumer and the use of non-prescription medicines based on information from advertising campaigns. Conclusions: The results pointed out that although online OTC medicine purchases have gained ground, personal professional advice is important for the group of customers who buy products in person at the pharmacy. It is advisable for companies producing OTC preparations to focus both on consumers who prefer online ordering and those who prefer personal shopping. What is much more important is that the pharmacy staff is still an essential source of information, and they also help with self-diagnosis. From the sales perspective, it is important to maintain online trade as consumers demand it.Item Web management as a marketing management determinant: case for pharmaceutical enterprises(Sumy State University, 2021) Сагер, Людмила Юріївна; Сагер, Людмила Юрьевна; Saher, Liudmyla Yuriivna; Lazorenko, V.; Jasnikowski, J.Nowadays, the online business is fast-growing since it is convenient, more profitable, and less energy-consuming. The changing consumers’ needs force companies and organizations to adjust and modernize their marketing strategies. The authors emphasized that Internet advertising channels would overcome the traditional ones.Item Consumer health knowledge: cultural norms and marketing of healthcare products(Sumy State University, 2021) Oteh, O.U.; Oloveze, A.O.; Obasi, R.O.; Opara, J.O.This paper discourses healthcare products that face some degree of acceptance within some societies due to specific cultural dilemmas and ethical concerns. The purpose of this paper is to assess consumer health knowledge on the cultural and ethical dilemma and norms as they affect the marketing of healthcare products. Literary sources indicate the existence of misconceptions and poor marketing performance of healthcare products within a cultural milieu in Nigeria, thus the focus is on indigenous people and their cultural backgrounds.Item Analysis Of The Marketing Activities In The Blood Service: Bibliometric Analysis(Sumy State University, 2020) Хоменко, Лілія Миколаївна; Хоменко, Лилия Николаевна; Khomenko, Liliia Mykolaivna; Сагер, Людмила Юріївна; Сагер, Людмила Юрьевна; Saher, Liudmyla Yuriivna; Polcyn, J.This paper summarizes the arguments and counterarguments within the scientific discussion on the marketing activities of blood service for over the last 20 years. The main purpose of the research is to understand the content and characteristics of existing research in the field of marketing in blood service to determine the direction of future research for both scientists and practitioners. Systematization of the literary sources and approaches for solving the problem of marketing in blood service indicates that a large amount of research in the field of marketing activities of blood service for the last 20 years requires a synthesis of existing research.