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Періодичні видання СумДУ
Маркетинг і менеджмент інновацій (Marketing and Management of Innovations)
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Showing results 10 to 19 of 19
Issue Year
Title
Author(s)
Type
Views
Downloads
2024
How VLOG Promotion Content Influences Consumer Attitudes
Jiang, L.
;
Yukio, K.
Article
1846
1737
2024
Consumer Behaviour: Impact of Social and Environmental Sustainability
Santoso, S.
Article
48
98
2024
Barriers to Sustainable Management of Organizational Intellectual Capital
Gross-Golacka, E.
;
Brzozowska, A.
;
Balcerzyk, R.
;
El Emary, I.M.M.
Article
225
148
2024
Innovative Activity of SPA Companies in the Slovak and Czech Republic in the Context of the COVID-19 Pandemic
Senkova, A.
;
Kolesarova, S.
;
Kosikova, M.
Article
35
13
2024
Examination of Content Types and Social Media Engagement Indicators on Facebook: Case Analysis of a 5-Star Hotels of Visegrad Group Countries
Nastisin, L.
;
Fedorko, R.
;
Gavurova, B.
;
Bacik, R.
Article
383
517
2024
Hospitality 2.0: Decoding the Role of E-HRM in Innovation and Sustainability
Parveen, M.
;
Alraddadi, A.A.N.
Article
3406
2933
2024
Digitalization of Marketing as an Innovation Tool for Customers’ Evaluation
Parkhomenko, N.
;
Starchon, P.
;
Vilcekova, L.
;
Olsavsky, F.
Article
179
42
2024
Innovations in the Energy Sector as a Powerful Catalyst for Financial Transformations
Strielkowski, W.
Article
123
80
2024
The Relationship between Consumer Life Orientation and Panic Buying Behaviour in the COVID-19 Pandemic Process
Cakirkaya, M.
;
Kocyigit, M.
Article
51
16
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Keywords
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sustainable development
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інновації
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ABC model
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advertisements
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airline industry
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