Please use this identifier to cite or link to this item: http://essuir.sumdu.edu.ua/handle/123456789/47050
Or use following links to share this resource in social networks: Recommend this item
Title Consumer morality factors: do they influence the intention to buy a cause-related product?
Authors Urbonavicius, S.
Adomaviciute, K.
Keywords моральная идентичность
моральна ідентичність
moral identity
потребитель
споживач
consumer
Type Conference Papers
Date of Issue 2016
URI http://essuir.sumdu.edu.ua/handle/123456789/47050
Publisher Tkachov O.O.
License
Citation Urbonavicius, S. Consumer morality factors: do they influence the intention to buy a cause-related product? [Текст] / S. Urbonavicius, K. Adomaviciute // Маркетинг інновацій і інновації у маркетингу: збірник тез доповідей Х Міжнародної науково-практичної конференції, 29 вересня - 1 жовтня 2016 р. / Відп. за вип. Ю.М. Гладенко. – Суми: Ткачов О.О., 2016. – С. 26-28.
Abstract The aim of the study. The study aims to determine the influence of moral identity and moral emotions (anticipatory guilt, empathy) on consumer decision to buy cause-related products.
Appears in Collections: Наукові видання (ННІ ФЕМ)

Views

Australia Australia
2
Canada Canada
1
China China
18715
Germany Germany
41
Greece Greece
1
Indonesia Indonesia
3
Iran Iran
1
Italy Italy
1
Lithuania Lithuania
18717
Pakistan Pakistan
1
Sweden Sweden
1
Switzerland Switzerland
1
Thailand Thailand
1
Ukraine Ukraine
812
United Kingdom United Kingdom
12478
United States United States
4459
Unknown Country Unknown Country
17

Downloads

Australia Australia
1
Brazil Brazil
1
Canada Canada
2
Chile Chile
1
China China
18716
Germany Germany
6
Greece Greece
1
India India
3
Indonesia Indonesia
2
Iran Iran
1
Italy Italy
3
Lithuania Lithuania
18718
Malta Malta
1
Pakistan Pakistan
2
South Africa South Africa
1
South Korea South Korea
1
Switzerland Switzerland
1
Turkey Turkey
1
Ukraine Ukraine
651
United Kingdom United Kingdom
12477
United States United States
4460
Unknown Country Unknown Country
9

Files

File Size Format Downloads
Urbonavicius_consumer.pdf 273,84 kB Adobe PDF 55059

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.