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Title | The promotion of phisical activity in shockvertising campaigns |
Authors |
Widawska-Stanisz, A.
Sowier-Kasprzyk, I. |
ORCID | |
Keywords |
реклама advertising шоу-реклама shockvertising маркетингові послуги маркетинговые услуги marketing of services просування продвижение promotion |
Type | Article |
Date of Issue | 2017 |
URI | http://essuir.sumdu.edu.ua/handle/123456789/55626 |
Publisher | Sumy State University |
License | |
Citation | Widawska-Stanisz A. The promotion of phisical activity in shockvertising campaigns [Електронний ресурс] / A. Widawska-Stanisz, I. Sowier-Kasprzyk // Economic Processes Management: International Scientific E-Journal. - 2017. - №2. - http://epm.fem.sumdu.edu.ua/download/2017_2/epm2017_2_12.pdf |
Abstract |
Preferring passive life style and the problems with obesity eventuating from this fact, have
become very common in many countries. According to research, the physical activity of Poles turns
out to be under the average for EU countries. (Sport activity of Poles, 2015, p.3) The promotion of
physical activity is one of the most important tasks of public health. The publicity of physical
activity, habits of caring for health and wellbeing should be realized by national and local
authorities, media and organisations connected w sport and recreation. Next, there are subjects
providing sport recreation services, which use properly worked out marketing programs, apart
from purely business goals, they can also become the promoters of physical activity. The aim of this
article is to present shocking advertisement as the part of social campaigns influencing the
changing the passive lifestyle for the active one. Shown in this article research was conducted
among students of one university. The goal of research was the assessment of emotions which were
aroused by showing examples of campaigns and their influence on the willingness to take up
physical activities by the youth. The article contains the examples of campaigns and the results of
research into using this kind of actions among young people. It was assumed, that the showing
shocking messages concerning the consequences of lack physical activity, influences on taking up
such activity by young people. |
Appears in Collections: |
Economic Processes Management (Управління економічними процесами) |
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Downloads
Austria
2084082837
Belgium
1
China
3
France
10050
Germany
10047
India
1
Lithuania
1
Netherlands
1
Poland
27930506
Romania
1
Spain
111
Ukraine
1136787355
United Kingdom
53565
United States
189491875
Unknown Country
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Files
File | Size | Format | Downloads |
---|---|---|---|
Widawska_Stanisz_Promotion.pdf | 548,5 kB | Adobe PDF | -856600907 |
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