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Title Advertising In The Environment Of Movies, A Literature Study
Authors Horváth, A.
Balázs, G.
Keywords поведінка покупця
потребительское поведение
consumer behavior
культурний маркетинг
культурный маркетинг
cultural marketing
перейматися фільмом
потребление фильма
movie consumption
реклама
реклама
advertising
Type Article
Date of Issue 2019
URI http://essuir.sumdu.edu.ua/handle/123456789/75668
Publisher Sumy State University
License
Citation Horváth, A., Balázs, G. (2019). Advertising In The Environment Of Movies, A Literature Study. SocioEconomic Challenges, 3(3), 40-46. http://doi.org/10.21272/sec.3(3).40-46.2019.
Abstract While it is common practice to interrupt various programs – even movies – on our television sets for adver-tisement breaks, the same could be inconceivable for the average person in a movie theatre setting, or in a home movie watching scenario where the interruption would come in the middle of a previously purchased (or one provided through a subscription based streaming service) movie.
Appears in Collections: SocioEconomic Challenges (SEC)

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