Service Marketing Analysis Of Movies As Unique Service-Products

Horváth, A.; Balázs, G.

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Title	Service Marketing Analysis Of Movies As Unique Service-Products
Authors	Horváth, A. Balázs, G.
ORCID
Keywords	перрегляд фільму просмотр фильма movie consumption маркетинг послуг сервис маркетинг service marketing поведінка покупця потребительское поведение consumer behavior культурний маркетинг культурный маркетинг cultural marketing
Type	Article
Date of Issue	2020
URI	https://essuir.sumdu.edu.ua/handle/123456789/79060
Publisher	Sumy State University
License	Copyright not evaluated
Citation	Horváth, A., Balázs, G. (2020). Service Marketing Analysis Of Movies As Unique Service-Products. SocioEconomic Challenges, 4(2), 44-55. https://doi.org/10.21272/sec.4(2).44-55.2020.
Abstract	One of the features of films compared to other cultural products is the possibility of their use for advertising and information activities and influence on the formation of needs and audience preferences, as well as different patterns of consumer behavior. The urgency of this scientific problem is that the sale of cinema products today is impossible without a marketing system. The application of different marketing strategies depending on the specific tasks allows a differentiated approach to each project and achieve the goals both from the standpoint of contribution to the development of culture, and in terms of obtaining economic effects from the film industry.
Appears in Collections:	SocioEconomic Challenges (SEC)