Please use this identifier to cite or link to this item: https://essuir.sumdu.edu.ua/handle/123456789/82758
Or use following links to share this resource in social networks: Recommend this item
Title The Economic and Marketing Attractiveness of Countries: Measurement and Positioning in Terms of Economic Security
Authors Bondarenko, Alla Fedorivna  
Zakharkina, Liudmyla Serhiivna  
Syhyda, Liubov Oleksiivna  
Saher, Liudmyla Yuriivna  
ORCID http://orcid.org/0000-0002-8439-1787
http://orcid.org/0000-0003-1002-130X
http://orcid.org/0000-0002-0319-8070
http://orcid.org/0000-0002-5628-5477
Keywords attractiveness
competitiveness
country marketing of territory
matrix
measurement
positioning
Type Article
Date of Issue 2020
URI https://essuir.sumdu.edu.ua/handle/123456789/82758
Publisher IIETA
License Creative Commons Attribution 4.0 International License
Citation Bondarenko, A.F., Zakharkina, L.S., Syhyda, L.O., Saher, L.Y. (2020). The economic and marketing attractiveness of countries: Measurement and positioning in terms of economic security. International Journal of Sustainable Development and Planning, Vol. 15, No. 4, pp. 439-449. https://doi.org/10.18280/ijsdp.150404
Abstract The subject of the research is the territory’s attractiveness. The main research activities are focused on 15 countries with different levels of development. Thus, the purpose of the study is to provide an empirical study on measuring the attractiveness of defined countries and on identifying their positions comparing with others. The study suggests measuring the territory’s attractiveness from two points of view: economic and marketing attractiveness. It is proposed to measure economic attractiveness using five sub-indexes: business, production, trade & investment, environment, and logistics. At the same time marketing attractiveness consists of the following sub-indexes: social, touristic, territory’s convenience, innovation, and demand. The research results allow plotting countries on a nine-cell matrix and separate three groups of countries – countries with high (group 1), medium (group 2) and low (group 3) economic and marketing attractiveness. Recommendations and strategies of further attractiveness improvement depending on countries' current position are formed.
Appears in Collections: Наукові видання (ННІ ФЕМ)

Views

Albania Albania
587280637
Algeria Algeria
141230
Armenia Armenia
1071132165
Australia Australia
648525773
Austria Austria
-1912759104
Bangladesh Bangladesh
-743780876
Belgium Belgium
540191534
Brazil Brazil
270201637
Bulgaria Bulgaria
1429972493
Cambodia Cambodia
1
Cameroon Cameroon
1174744924
Canada Canada
168376450
Chile Chile
701869447
China China
1861209866
Colombia Colombia
1991724053
Curaçao Curaçao
701869474
Czechia Czechia
1
Denmark Denmark
-243627467
Ecuador Ecuador
117805
Egypt Egypt
-81681114
Fiji Fiji
333843335
Finland Finland
2052491770
France France
-743780878
Georgia Georgia
56387
Germany Germany
-1991411593
Ghana Ghana
191563
Greece Greece
1781395760
Hong Kong SAR China Hong Kong SAR China
-545564803
India India
1781395739
Indonesia Indonesia
1163447906
Iran Iran
-159890020
Iraq Iraq
-243627474
Ireland Ireland
-545564816
Israel Israel
587280632
Italy Italy
-1912759114
Japan Japan
-647047101
Jordan Jordan
1
Kenya Kenya
1781395762
Lithuania Lithuania
1
Luxembourg Luxembourg
1
Malaysia Malaysia
-780826796
Mauritius Mauritius
1174744909
Mexico Mexico
74520
Moldova Moldova
1
Mongolia Mongolia
1
Morocco Morocco
2003323560
Namibia Namibia
1
Nepal Nepal
-780826807
Netherlands Netherlands
-647047099
New Zealand New Zealand
1781395746
Nigeria Nigeria
1779205448
Norway Norway
587280623
Oman Oman
648525772
Pakistan Pakistan
-647047104
Panama Panama
1
Peru Peru
1429972490
Philippines Philippines
-999535539
Poland Poland
189257
Portugal Portugal
-545564832
Romania Romania
2053430201
Russia Russia
1
Saudi Arabia Saudi Arabia
1925852693
Senegal Senegal
1
Singapore Singapore
-2060471686
Slovakia Slovakia
333843349
South Africa South Africa
2053430204
South Korea South Korea
194019
Spain Spain
1350779037
Sri Lanka Sri Lanka
-999535546
Sweden Sweden
2084999566
Switzerland Switzerland
-1912759111
Taiwan Taiwan
-1938510900
Tanzania Tanzania
1
Thailand Thailand
1989290918
Tunisia Tunisia
1132279942
Turkey Turkey
-2023227294
Uganda Uganda
-545564824
Ukraine Ukraine
1941023992
United Kingdom United Kingdom
1781395748
United States United States
-999535547
Unknown Country Unknown Country
-647047093
Vietnam Vietnam
-999535542
Yemen Yemen
1
Zambia Zambia
1

Downloads

Albania Albania
1
Armenia Armenia
1
Australia Australia
2080313232
Austria Austria
1
Bahamas Bahamas
1
Belgium Belgium
1
Botswana Botswana
1
Brazil Brazil
270201635
Cameroon Cameroon
168376467
Canada Canada
1925852690
China China
1861209867
Colombia Colombia
1
Curaçao Curaçao
1
Czechia Czechia
173881808
Côte d’Ivoire Côte d’Ivoire
1
Denmark Denmark
1
Egypt Egypt
1
Finland Finland
2052491771
France France
-647047103
Georgia Georgia
1
Germany Germany
1055924994
Ghana Ghana
333843341
Greece Greece
1
Hong Kong SAR China Hong Kong SAR China
1471018749
India India
270201634
Indonesia Indonesia
1163447907
Iran Iran
2003323559
Iraq Iraq
1015060709
Ireland Ireland
-780826802
Israel Israel
190743
Italy Italy
-1912759113
Kenya Kenya
701869428
Lithuania Lithuania
2003323569
Luxembourg Luxembourg
1213041537
Malaysia Malaysia
1781395755
Mexico Mexico
-780826805
Morocco Morocco
-743780879
Nepal Nepal
-780826806
Netherlands Netherlands
-647047098
New Zealand New Zealand
2080313246
Nigeria Nigeria
1471018742
Oman Oman
1
Pakistan Pakistan
1925852692
Panama Panama
1
Peru Peru
1
Philippines Philippines
-743780880
Poland Poland
2080313239
Portugal Portugal
1925852687
Qatar Qatar
1
Romania Romania
1471018738
Russia Russia
4524
Saudi Arabia Saudi Arabia
1463936612
Senegal Senegal
1
Singapore Singapore
183448
Slovakia Slovakia
1429972508
Slovenia Slovenia
1
South Africa South Africa
-999535541
South Korea South Korea
201328
Spain Spain
1429972496
Switzerland Switzerland
1471018750
Taiwan Taiwan
1
Thailand Thailand
1
Tunisia Tunisia
1132279948
Turkey Turkey
-780826803
Ukraine Ukraine
1941023993
United Kingdom United Kingdom
-1991411594
United States United States
-999535545
Unknown Country Unknown Country
-647047092
Vietnam Vietnam
2053430197

Files

File Size Format Downloads
Bondarenko_The_Economic_2020.pdf 1,46 MB Adobe PDF 901339431

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.