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Title Importance of Internet of Things (IoT) in Marketing Research and Its Ethical and Data Privacy Challenges
Authors Moradi, M.
ORCID
Keywords маркетингове дослідження
маркетинговое исследование обмен информацией организационная конкурентоспособность потребительский опыт этические вопросы проблемы с конфиденциальностью
marketing research
обмін інформацією
обмен информацией
information exchange
організаційна конкурентоспроможність
организационная конкурентоспособность
organizational competitiveness
споживчий досвід
потребительский опыт
consumer experience
етичні проблеми
этические вопросы
ethical issues
питання конфіденційності
проблемы с конфиденциальностью
privacy issues
Type Article
Date of Issue 2021
URI https://essuir.sumdu.edu.ua/handle/123456789/83830
Publisher Sumy State University
License Creative Creative Commons Attribution-ShareAlike 4.0 International
Citation Moradi, M. (2021). Importance of Internet of Things (IoT) in Marketing Research and Its Ethical and Data Privacy Challenges. Business Ethics and Leadership, 5(1), 22-30. https://doi.org/10.21272/bel.5(1).22-30.2021
Abstract This paper focuses on examining IoT applications in marketing research and provides information on how organizations utilize IoT devices and other new technologies such as artificial intelligence (AI), machine learning (ML), and social media to promote various products and services. Moreover, this study specifies how the consistent use of IoT technologies results in substantial organizational competitiveness. The paper also explains how IoT can be referred to as a new component of business analytics and digital marketing and discusses the challenges related to introducing IoT solutions.
Appears in Collections: Business Ethics and Leadership (BEL)

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