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Title Recommendations for improving the hospital’s marketing policy
Authors Pushko, Olha Oleksandrivna  
Yula, Yu.
Palienko, M.
Keywords маркетингові інструменти
маркетинговые инструменты
marketing tools
маркетингова політика
маркетинговая политика
marketing policy
охорона здоров'я
здравоохранение
healthcare
персонал
staff
цінова політика
ценовая политика
pricing policy
Type Article
Date of Issue 2020
URI https://essuir.sumdu.edu.ua/handle/123456789/83890
Publisher Sumy State University
License Creative Commons Attribution 4.0 International License
Citation Yula, Yu., Pushko, O., & Palienko, M. (2020). Recommendations for improving the hospital’s marketing policy. Health Economics and Management Review, 1(2), 91-99. https://doi.org/10.21272/hem.2020.2-10
Abstract This article summarizes the arguments and counterarguments within the scientific discussion on improving the marketing policy of the clinic. The purpose of the study is to improve the marketing policy of the clinic. The urgency of solving the scientific problem lies in need to promote medical services, where marketing activities contribute to establishing relations between providers and consumers of medical services.
Appears in Collections: Health Economics and Management Review

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