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Title The role of content marketing in the promotion of medical goods and services
Authors Prudnikov, Yu.
Nazarenko, A.
ORCID
Keywords клініки
клиники
clinics
медичні центри
медицинские центры
medical centers
огляди
отзывы
reviews
соціальні мережі
социальные сети
social networks
унікальний пункт продажу
единственная точка продажи
unique Selling Point
Type Article
Date of Issue 2021
URI https://essuir.sumdu.edu.ua/handle/123456789/83912
Publisher Sumy State University
License Creative Commons Attribution 4.0 International License
Citation Prudnikov, Yu., & Nazarenko, A. (2021). The role of content marketing in the promotion of medical goods and services. Health Economics and Management Review, 2(1), 23-29. https://doi.org/10.21272/hem.2021.1-02
Abstract The main purpose of the research is highlighting the role of quality medical content marketing, the main problems that arise in the implementation of content strategies on the example of modern Sumy medical institutions, providing recommendations for its improvement. Systematization literary sources and approaches for solving the problem indicates that the search for new marketing tools to inform and stimulate the purchase of customers about medical goods and services (passive demand) in the online sphere remains a very relevant topic
Appears in Collections: Health Economics and Management Review

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