Movie Consumption Related Trends And Countertrends In Consumer Behavior

Horváth, A.; Balázs, G.

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Title	Movie Consumption Related Trends And Countertrends In Consumer Behavior
Authors	Horváth, A. Balázs, G.
ORCID
Keywords	перегляд фільму просмотр фильмов movie consumption поведінка покупця поведение покупателя consumer behavior культурний маркетинг культурный маркетинг cultural marketing тенденції тенденции trends контртренди противодействие countertrends мегатренди мегатенденции megatrends
Type	Article
Date of Issue	2021
URI	https://essuir.sumdu.edu.ua/handle/123456789/83945
Publisher	Sumy State University
License	Creative Commons Attribution 4.0 International License
Citation	Horváth, A., Balázs, G. (2021). Movie Consumption Related Trends And Countertrends In Consumer Behavior. SocioEconomic Challenges, 5(1), 79-88. https://doi.org/10.21272/sec.5(1).79-88.2021
Abstract	This paper aims to collect and study the various trends related to cultural consumption, more specifically behaviors reflecting in movie related consumption and choice (influencing both the habits of movie consumption and the related decision making). The paper summarizes and explores these trends from all major levels: the long term scaling ‘megatrends’ which appear on a global scale (and have major, interconnecting effects that may be perceived over a longer time period); the lower timescale, albeit more relevant ‘trends’ (which already stars to influence and merge into the everyday life of consumers) and their so-called ‘countertrends’ that might appear after reaching a certain threshold (along with certain previous trends’ reemergence), and the ‘latest trends’ where even yearly changes and shifts could be shaping the near future (even before affecting the majority of societies).
Appears in Collections:	SocioEconomic Challenges (SEC)