The Impact Of Marketing Innovation On The Performance Of Small And Medium Enterprises In Nigeria

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Title	The Impact Of Marketing Innovation On The Performance Of Small And Medium Enterprises In Nigeria
Authors	Yelmi, A. Yahaya, Ya. Muhammed, A.
ORCID
Keywords	маркетинг marketing продуктивність представление performance інновації инновации innovation SMEs
Type	Article
Date of Issue	2021
URI	https://essuir.sumdu.edu.ua/handle/123456789/86108
Publisher	Sumy State University
License	Creative Commons Attribution 4.0 International License
Citation	Yelmi, A., Yahaya, Ya, Muhammed, A. (2021). The Impact Of Marketing Innovation On The Performance Of Small And Medium Enterprises In Nigeria. SocioEconomic Challenges, 5(3), 98-105. https://doi.org/10.21272/sec.5(3).98-105.2021
Abstract	The intensity of global market competition has created dynamic and fast-changing business environment which has affected all enterprises including small- and medium-sized enterprises (SMEs). SMEs have, therefore, realized the need to explore, exploit and deploy marketing innovation and innovative strategies in order to stay competitive in the changing business environment. In both developed and developing countries across the world, SMEs form an important fragment of the local economic system.
Appears in Collections:	SocioEconomic Challenges (SEC)