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Title | Engagement Strategies for E-commerce Businesses in the Modern Online World |
Authors |
Phomkamin, J.
Pumpuang, C. Potijak, P. Sangngam, S. Ketprasit, I. Mujtaba, B. |
ORCID | |
Keywords |
електронна комерція электронная коммерция electronic commerce стратегії залучення стратегии взаимодействия engagement strategies фішинг фишинг phishing spoofing веб-сайт website підробка подделка |
Type | Article |
Date of Issue | 2021 |
URI | https://essuir.sumdu.edu.ua/handle/123456789/86700 |
Publisher | Sumy State University |
License | Creative Commons Attribution 4.0 International License |
Citation | Jenjira Phomkamin, Chalita Pumpuang, Pattarawan Potijak, Supaporn Sangngam, Issariya Ketprasit, Bahaudin G. Mujtaba. (2021). Engagement Strategies for E-commerce Businesses in the Modern Online World. SocioEconomic Challenges, 5(4), 24-34. https://doi.org/10.21272/sec.5(4).24-34.2021 |
Abstract |
The engagement of customers on websites should be at the heart of e-commerce because driving traffic to a website or platform enhances the opportunity for better branding and growth in revenues. Through a review of literature and practical observations of various websites, this paper explains engagement for e-commerce to increase traffic on websites and its benefits to companies. For this reason, we have summarized several important factors of success in e-commerce and the trends of consumer behavior in visiting websites |
Appears in Collections: |
SocioEconomic Challenges (SEC) |
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File | Size | Format | Downloads |
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Phomkamin_Ketprasit.pdf | 446,99 kB | Adobe PDF | 548747641 |
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