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Title Engagement Strategies for E-commerce Businesses in the Modern Online World
Authors Phomkamin, J.
Pumpuang, C.
Potijak, P.
Sangngam, S.
Ketprasit, I.
Mujtaba, B.
Keywords електронна комерція
электронная коммерция
electronic commerce
стратегії залучення
стратегии взаимодействия
engagement strategies
фішинг
фишинг
phishing
spoofing
веб-сайт
website
підробка
подделка
Type Article
Date of Issue 2021
URI https://essuir.sumdu.edu.ua/handle/123456789/86700
Publisher Sumy State University
License Creative Commons Attribution 4.0 International License
Citation Jenjira Phomkamin, Chalita Pumpuang, Pattarawan Potijak, Supaporn Sangngam, Issariya Ketprasit, Bahaudin G. Mujtaba. (2021). Engagement Strategies for E-commerce Businesses in the Modern Online World. SocioEconomic Challenges, 5(4), 24-34. https://doi.org/10.21272/sec.5(4).24-34.2021
Abstract The engagement of customers on websites should be at the heart of e-commerce because driving traffic to a website or platform enhances the opportunity for better branding and growth in revenues. Through a review of literature and practical observations of various websites, this paper explains engagement for e-commerce to increase traffic on websites and its benefits to companies. For this reason, we have summarized several important factors of success in e-commerce and the trends of consumer behavior in visiting websites
Appears in Collections: SocioEconomic Challenges (SEC)

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