Consumer Motivation and Multilevel Marketing on Health Products

Oloveze, A. O.; Oteh, O. U.; Okonkwo, R. V. O.; Chukwuoyims, K.; Ollawa, C. C.; Ugwu, P. A.; Ogbonna, C.

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Title	Consumer Motivation and Multilevel Marketing on Health Products
Authors	Oloveze, A. O. Oteh, O. U. Okonkwo, R. V. O. Chukwuoyims, K. Ollawa, C. C. Ugwu, P. A. Ogbonna, C.
ORCID
Keywords	медичні продукти товары для здоровья healthcare products економіка, що розвивається развивающаяся экономика emerging economy незалежні рекламодавці независимые рекламодатели independent advertisers мережі сеть networking пірамідна схема схема пирамиды pyramid scheme розповсюдження распределение distribution
Type	Article
Date of Issue	2021
URI	https://essuir.sumdu.edu.ua/handle/123456789/87358
Publisher	Sumy State University
License	Creative Commons Attribution 4.0 International License
Citation	Oloveze, A. O., Oteh, O. U., Okonkwo, R. V. O., Chukwuoyims, K., Ollawa, C. C., Ugwu,P. A., Ogbonna, C. (2021). Consumer Motivation and Multilevel Marketing on Health Products. Health Economics and Management Review, 2(3), 97-112. https://doi.org/10.21272/hem.2021.3-09
Abstract	Multi Level Marketing (MLM) for healthcare product is one of the dramatic transformations that have emerged in contemporary times with varying behavioral responses. Its increasing acceptance in Nigeria is because people find it an alternative option to addressing diverse health concerns amidst other economic benefits. The study considered multilevel marketing in health with a key focus on the relationship between multilevel health products and continuance intention.
Appears in Collections:	Health Economics and Management Review