Creative as a determinant of the marketing communication tools development

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Title	Creative as a determinant of the marketing communication tools development
Authors	Rosokhata, Anna Serhiivna Nesterenko, Volodymyr Ivanovych Kropyva, Viacheslav Viktorovych
ORCID	http://orcid.org/0000-0001-6944-1515 http://orcid.org/0000-0002-1792-9823 http://orcid.org/0000-0002-6739-5276
Keywords	реклама advertising маркетингові комунікації маркетинговые коммуникации marketing communication
Type	Conference Papers
Date of Issue	2021
URI	https://essuir.sumdu.edu.ua/handle/123456789/89065
Publisher	Сумський державний університет
License	In Copyright
Citation	Rosokhata A., Nesterenko V., Kropyva V. Creative as a determinant of the marketing communication tools development // Health Economics and Management Review: Proceedings of the International Scientific and Practical Online-Conference, Sumy, November 20-22, 2021 / edited by Prof., Dr. Vasilyeva Tetyana. Sumy : Sumy State University, 2021. p. 59-64
Abstract	As of today, the market for products and services is extraordinary competitive, and such an element of communication as advertising plays a key role. The consumer has to make his choice among the many options for products from the same group.
Appears in Collections:	Наукові видання (ННІ БіЕМ)