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Title Measurement of Visitors’ Satisfaction towards Health Tourism: Structural Equation Modeling Analysi
Authors Hossain, A.
ORCID
Keywords моделювання структурних рівнянь
моделирование структурных уравнений
structural equation modeling
PLS-SEM
задоволеність відвідувачів
удовлетворенность посетителей
visitors’ satisfaction
оздоровчий туризм
оздоровительный туризм
heath tourism
Бангладеш
Bangladesh
Type Article
Date of Issue 2022
URI https://essuir.sumdu.edu.ua/handle/123456789/89399
Publisher Sumy State University
License Creative Commons Attribution 4.0 International License
Citation Hossain, A. (2022). Measurement of Visitors’ Satisfaction towards Health Tourism: Structural Equation Modeling Analysis. Health Economics and Management Review, 3, 80-88. https://doi.org/10.21272/hem.2022.3-08
Abstract Health tourism is an emerging concept in the tourism industry. It is the act of traveling to obtain medical care. Health tourism is also a unique thought in the travel and tourism industry. A large number of people travel for treatment every year. Health tourism helps to develop the economy and living standards of human civilization. It is a market combination of the healthcare and tourism sectors. Health tourism is growing day by day internationally as well as nationally. When people travel to a foreign region to get medical treatment, many issues and challenges arise. Health tourism facilitators play a vital role in the travel and tourism sector. It also plays a significant role in making the medical travel easy and comfortable. In the country of destination, health tourism encourages economic development and raises the quality of healthcare provided. In many of these developing countries, health tourism represents a lucrative and growing source of economic revenue. Therefore, the purpose of this research was to use partial least square structural equation modeling (PLS-SEM) to measure the visitors’ satisfaction towards health tourism in the perspectives of Bangladesh. This research used both quantitative and descriptive analysis methods. A standardized questionnaire was used to collect data from a sample of 205 local visitors using a purposive sampling technique. A partial least square structural equation modeling (PLS-SEM) approach was used to measure the data and test the hypotheses. The results of the PLS-SEM analysis method revealed that product, place and process had a significant and positive impact on visitors’ satisfaction in the contexts of health tourism in Bangladesh. The results of the investigation can offer value insights for academicians to do future authorizations. It can be also helped for practitioners to design suitable marketing strategies for visitors’ satisfaction towards health tourism as a destination in Bangladesh.
Appears in Collections: Health Economics and Management Review

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Bangladesh Bangladesh
269752
Canada Canada
1
China China
-1411680062
Ghana Ghana
1
Greece Greece
1
Indonesia Indonesia
1
Ireland Ireland
13939
Lithuania Lithuania
1
Malaysia Malaysia
1
Philippines Philippines
1
Singapore Singapore
1
Sweden Sweden
1
Taiwan Taiwan
1370635
Turkey Turkey
2433
Ukraine Ukraine
81691124
United Arab Emirates United Arab Emirates
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United Kingdom United Kingdom
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Unknown Country Unknown Country
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Vietnam Vietnam
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