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Періодичні видання СумДУ
Маркетинг і менеджмент інновацій (Marketing and Management of Innovations)
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Showing results 10 to 15 of 15
Issue Year
Title
Author(s)
Type
Views
Downloads
2019
Marketing Instrument of Improving Hotel Management Service: Evidence of Visegrad Group Countries
Bacik, R.
;
Kmeco, L.
;
Richard, F.
;
Olearova, M.
;
Rigelsky, M.
Article
-315040738
-1956443217
2022
Consumer Shopping Motive Identification: Study of Webrooming vs. Showrooming
Olearova, M.
;
Gavurova, B.
;
Bacik, R.
Article
423934015
31860503
2023
Identifying the Relationship Between the Use of Mobile Technologies and Time: A Study Based on a Sample of OECD Member Countries
Olearova, M.
;
Bacik, R.
;
Gavurova, B.
;
Rigelsky, M.
Article
-1195328604
1250807636
2023
Analysis of the Impact of Advertising on the Change of Voter Behavior of Consumers (Voters) in The Slovak Republic
Gburova, J.
;
Gavurova, B.
;
Bacik, R.
;
Tomasova, M.
Article
704751
704791
2024
Examination of Content Types and Social Media Engagement Indicators on Facebook: Case Analysis of a 5-Star Hotels of Visegrad Group Countries
Nastisin, L.
;
Fedorko, R.
;
Gavurova, B.
;
Bacik, R.
Article
2269
1273
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Keywords
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реклама
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репутація
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туризм
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ANOVA
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brand management
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brand perception
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