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Title Brand management cognition
Authors Natorina, A.O.
Keywords бренд
brand
бренд менеджмент
brand management
стратегическое управление
стратегічне управління
strategic management
идентичность бренда
ідентичність бренду
brand identity
Type Conference Papers
Date of Issue 2016
URI http://essuir.sumdu.edu.ua/handle/123456789/47016
Publisher Tkachov O.O.
License
Citation Natorina, A.O. Brand management cognition [Текст] / A.O. Natorina // Маркетинг інновацій і інновації у маркетингу: збірник тез доповідей Х Міжнародної науково-практичної конференції, 29 вересня - 1 жовтня 2016 р. / Відп. за вип. Ю.М. Гладенко. – Суми: Ткачов О.О., 2016. – С. 18-20.
Abstract Today, the commodity marketplace is flooded with various brands. The requirement of the seller’s brand to stand out among other parallel brands is crucial. Hence, there is a fierce competition among the sellers to make their products or services stand out in the market, thereby winning new consumers and retaining the existing ones. At times, it even leads to diverting the consumers following other brands to the seller’s brand. To remain competitive in the marketplace, strong brand management is required.
Appears in Collections: Наукові видання (ННІ ФЕМ)

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