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Browsing by Keywords brand


Showing results 1 to 20 of 94
Issue Year Title Author(s) Type Views Downloads
2016 Brand as the main marketing direction of enterprises activity Moklyak, M.V.; Popova, Yu.M.; Shinkarenko, R.V. Article 25124 7348
2016 Brand management cognition Natorina, A.O. Conference Papers 31599 73510
2017 Branding with understanding: how national profile of consumer influences brand value perception Kliestikova, J.; Janoskova, K. Article 430160800 682443334
2020 Conceptual Relationships Between Country Image and Economic Security Mikhnevych, L.; Marchenko, V.; Hristov, P.; Kuzior, A. Article 218068 476205
2017 Convergence of Brand Language Elements Ushchapovska, Iryna Vasylivna Article 252949982 58497844
2019 Country’s Brand and Corruption Level: Cointegration Analysis Milova, T.; Troshkina, K.; Horlov, Y.; Dobkowski, J. Article 15030437 3270585
2019 Economic security of the country: marketing, institutional and political determinants Harust, Yurii Vitaliiovych; Melnyk, Vadym Ivanovych; Prasol, L. Article 14681379 4239908
2020 Green Brand of Companies and Greenwashing under Sustainable Development Goals Pimonenko, Tetiana Volodymyrivna; Bilan, Yurii Valentynovych; Horák, J.; Starchenko, Liudmyla Volodymyrivna; Gajda, W. Article 8100 10752
2019 Green branding as a driver to boost the development of green investment market Pimonenko, Tetiana Volodymyrivna; Chyhryn, Olena Yuriivna; Liulov, Oleksii Valentynovych Article 6835 57
2018 Identity approach of brand management: why invest in the brand identity Ushchapovska, Iryna Vasylivna Conference Papers 47481 4850
2019 Intangible assets accounting and reporting issues Zadorozhnyi, Z.-M.; Yasyshena, V. Article 27117349 11915266
2018 Marketing instruments to promote green investment: declining greenwashing Pimonenko, Tetiana Volodymyrivna; Liulov, Oleksii Valentynovych; Liulova, Liliia Yuriivna Article -456336860 904058767
2018 National brand as a marketing determinant of macroeconomic stability Liulov, Oleksii Valentynovych; Chyhryn, Olena Yuriivna; Pimonenko, Tetiana Volodymyrivna Article 77237 99349
2018 Perceived service value, customer engagement and brand loyalty in health care centres in Egypt Mohsen, Yo.; Hussein, H.M.; Mahrous, A.A. Article 1588549 808758
2013 PR-комунікації сучасних підприємств Yanenko, Yaroslav Vasylovych Article 1158033 461880
2020 The Role of Country Brand in Providing Economic Resilience Shymon, S.; Kolomiets-Ludwig, E.; Osiejewicz, J.; Krawczyk, D.; Kaminska, B. Article 6012270 10748918
2021 Structural and Semantic Features of the Brand Language: a Case Study of Coffee Brands Ushchapovska, Iryna Vasylivna Article 158311 131538
2021 Trademarks in the structure of the world market of intellectual property Kyrylenko, K.V. Bachelous Paper 2281 618
2021 Trademarks in the world market structure of intellectual property Korotcha, N.M. Bachelous Paper 783 389
2015 Аналіз бренду «РetroSoroka» Бреус, О.С.; Ivashova, Nadiia Vasylivna Conference Papers 18507 464