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Title The cultural influence on the international business
Authors Голованова, В.І.
Keywords международный бизнес
міжнародний бізнес
international business
міжнародні ділові відносини
международные деловые отношения
international business relations
культура
culture
Type Conference Papers
Date of Issue 2016
URI http://essuir.sumdu.edu.ua/handle/123456789/49048
Publisher Sumy State University
License
Citation Голованова, В.І. The cultural influence on the international business [Текст] / В.І. Голованова ; наук. кер. С.В. Дорда // Перший крок у науку : матеріали VІІІ студентської конференції, м. Суми, 11 грудня 2016 р. / Відп. за вип. М.Б. Оприско. - Суми : СумДУ, 2016. - С. 230-231.
Abstract What is Culture? This word has several meanings, all derived from its Latin source, which refers to the tilling of the soil. Culture is always a collectiveve phenomenon, because it is at least partly shared with people whoes live or lived within the same social environment, which is where it was learned. Culture consists of the unwritten rules of the social game. It is the collective programming of the mind that distinguishes the members of one group or category of people from others. Culture has got a great impact on the international business, especially on negotiations, marketing, cooperation and some visible trade features. Before considering in what specific ways culture influences business, we should define the term of culture and clarify its aspects.
Appears in Collections: Наукові видання (ЕлІТ)

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