Please use this identifier to cite or link to this item: http://essuir.sumdu.edu.ua/handle/123456789/62303
Or use following links to share this resource in social networks: Recommend this item
Title Еfficiency of marketing communications in banks
Authors Pimonenko, Tetiana Volodymyrivna  
Radchenko, O.
Palienko, M.
ORCID http://orcid.org/0000-0001-6442-3684
Keywords bank
communication
efficiency
marketing
motivation
банк
комунікація
ефективність
маркетинг
мотивація
коммуникация
эффективность
мотивация
Type Article
Date of Issue 2017
URI http://essuir.sumdu.edu.ua/handle/123456789/62303
Publisher Sumy State University
License
Citation Pimonenko, T., Radchenko, O., Palienko, M. (2017). Еfficiency of marketing communications in banks. Business Ethics and Leadership, 1(2), 55-61. Doi: 10.21272/bel.1(2).55-61.2017
Abstract The paper deals with analysing the main approaches to evaluate the quality and efficiency of the bank’s marketing communications. The approaches to define the bank’s marketing communications were analysed and systematized by the authors. Besides, the authors allocated the main features of the bank’s marketing communications in the ongoing Ukrainian economic situation. Moreover, they proposed to use the mathematical method, to identify the efficiency of the bank’s marketing communications. According to that method the efficiency of the bank’s marketing communications could be determined through the evaluation of the increasing volume of the services rendered by the bank. This method gives an opportunity to account the time lag between implementation of the bank’s marketing communications and starting of its action. With purpose to verify abovementioned approach, the authors calculated the efficiency of the bank’s marketing communications of the JSC “Oschadbank” (Sumy, Ukraine).
Appears in Collections: Business Ethics and Leadership (BEL)

Views

Albania Albania
1589859482
Australia Australia
1
Azerbaijan Azerbaijan
1
Canada Canada
1
Czechia Czechia
14843
France France
75951
Germany Germany
13006681
Ghana Ghana
1
Greece Greece
1
Hungary Hungary
1
Indonesia Indonesia
151781
Ireland Ireland
1589859489
Italy Italy
1
Kazakhstan Kazakhstan
1
Lithuania Lithuania
38410
Netherlands Netherlands
155318
Nigeria Nigeria
174717
Pakistan Pakistan
1
Philippines Philippines
48455
Poland Poland
1
Romania Romania
1
Russia Russia
1125242821
Singapore Singapore
-728244763
Slovakia Slovakia
13006689
South Africa South Africa
716691
South Korea South Korea
39378
Spain Spain
1
Sri Lanka Sri Lanka
1
Sweden Sweden
680796489
Switzerland Switzerland
1
Taiwan Taiwan
1
Tunisia Tunisia
156664001
Ukraine Ukraine
-1313369263
United Arab Emirates United Arab Emirates
1
United Kingdom United Kingdom
313327999
United States United States
536006600
Unknown Country Unknown Country
313328004
Vietnam Vietnam
140977
Zambia Zambia
13006686

Downloads

Albania Albania
1
Algeria Algeria
1
Bangladesh Bangladesh
1
Belgium Belgium
1
Burundi Burundi
536006602
Canada Canada
1
Chile Chile
1
China China
-728244764
Croatia Croatia
120540
Ethiopia Ethiopia
113480920
Germany Germany
313328000
Ghana Ghana
202289
Hungary Hungary
1
India India
716691
Indonesia Indonesia
48515
Iraq Iraq
1
Ireland Ireland
90283
Italy Italy
1
Kazakhstan Kazakhstan
4228
Kenya Kenya
1
Lithuania Lithuania
1
Malaysia Malaysia
1
Mauritius Mauritius
1
Myanmar (Burma) Myanmar (Burma)
90752
Nepal Nepal
1
Netherlands Netherlands
1
Nigeria Nigeria
108728
Philippines Philippines
680796488
Poland Poland
14838
Romania Romania
107882
Russia Russia
1125242822
Senegal Senegal
1
Singapore Singapore
1775544728
Slovakia Slovakia
13006690
Slovenia Slovenia
1
South Africa South Africa
340398239
South Korea South Korea
2
Spain Spain
70523
Sweden Sweden
1
Tanzania Tanzania
1
Turkey Turkey
1
Ukraine Ukraine
156663998
United Kingdom United Kingdom
156664002
United States United States
536006601
Unknown Country Unknown Country
313328005
Vietnam Vietnam
1

Files

File Size Format Downloads
Pimonenko_Radchuk_Palienko.pdf 533,77 kB Adobe PDF 1038830327

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.