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Title Еfficiency of marketing communications in banks
Authors Pimonenko, Tetiana Volodymyrivna  
Radchenko, O.
Palienko, M.
Keywords bank
communication
efficiency
marketing
motivation
банк
комунікація
ефективність
маркетинг
мотивація
коммуникация
эффективность
мотивация
Type Article
Date of Issue 2017
URI http://essuir.sumdu.edu.ua/handle/123456789/62303
Publisher Sumy State University
License
Citation Pimonenko, T., Radchenko, O., Palienko, M. (2017). Еfficiency of marketing communications in banks. Business Ethics and Leadership, 1(2), 55-61. Doi: 10.21272/bel.1(2).55-61.2017
Abstract The paper deals with analysing the main approaches to evaluate the quality and efficiency of the bank’s marketing communications. The approaches to define the bank’s marketing communications were analysed and systematized by the authors. Besides, the authors allocated the main features of the bank’s marketing communications in the ongoing Ukrainian economic situation. Moreover, they proposed to use the mathematical method, to identify the efficiency of the bank’s marketing communications. According to that method the efficiency of the bank’s marketing communications could be determined through the evaluation of the increasing volume of the services rendered by the bank. This method gives an opportunity to account the time lag between implementation of the bank’s marketing communications and starting of its action. With purpose to verify abovementioned approach, the authors calculated the efficiency of the bank’s marketing communications of the JSC “Oschadbank” (Sumy, Ukraine).
Appears in Collections: Business Ethics and Leadership (BEL)

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Algeria Algeria
1
Bangladesh Bangladesh
1
China China
3
Germany Germany
1
India India
716691
Kazakhstan Kazakhstan
4228
Kenya Kenya
1
Lithuania Lithuania
1
Mauritius Mauritius
1
Nigeria Nigeria
1
Poland Poland
14838
Romania Romania
1
Russia Russia
74212
Slovakia Slovakia
74203
Slovenia Slovenia
1
South Africa South Africa
716695
South Korea South Korea
2
Spain Spain
1
Tanzania Tanzania
1
Turkey Turkey
1
Ukraine Ukraine
1949
United Kingdom United Kingdom
44521
United States United States
3789171
Unknown Country Unknown Country
93

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