Please use this identifier to cite or link to this item: https://essuir.sumdu.edu.ua/handle/123456789/77470
Or use following links to share this resource in social networks: Recommend this item
Title Transformation of Z-Generation in the context of globalization and place marketing: the case of Hungarian students
Authors Ágnes, U.T.
Keywords студенти
студенты
students
поведінка покупця
поведение потребителей
consumer behavior
територіальний маркетинг
территориальный маркетинг
territorial marketing
регіональний брендинг
региональный брендинг
regional branding
стратегія регіонального розвитку
стратегия регионального развития
regional development strategy
Type Article
Date of Issue 2020
URI https://essuir.sumdu.edu.ua/handle/123456789/77470
Publisher Sumy State University
License
Citation Urbánné Treutz Ágnes (2020). Transformation of Z-Generation in the context of globalization and place marketing: the case of Hungarian students. SocioEconomic Challenges, 4(1), 28-35. http://doi.org/10.21272/sec.4(1).28-35.2020.
Abstract Considering that in most cases graduates of higher educational establishments stay and work in small settlements, the potential target audience for the use of territorial marketing tools is the student as representatives of generation Z. The main characteristics of generation Z in the article are determined emotional lability, decision making, rejection and relative resilience in stressful situations, constant search for self-identification, multitasking, communication difficulties and, reducing attention spans and ongoing online presence on social media. The article uses the results of bibliometric analysis of scientific publications of scientists and researchers from Hungary, as well as the data of the Hungarian Youth Survey 2016 (its representative sample is 8000 respondents aged 18 to 29 years).
Appears in Collections: SocioEconomic Challenges (SEC)

Views

China China
1
Denmark Denmark
1
Germany Germany
34255
Hungary Hungary
34261
Italy Italy
1
Lithuania Lithuania
1
Pakistan Pakistan
12979
Philippines Philippines
1
Poland Poland
1
Portugal Portugal
1
Romania Romania
1
Sweden Sweden
1
Ukraine Ukraine
100
United Kingdom United Kingdom
1063
United States United States
199817
Vietnam Vietnam
109

Downloads

Germany Germany
1
Hungary Hungary
34262
Lithuania Lithuania
1
Philippines Philippines
1
Ukraine Ukraine
100
United Kingdom United Kingdom
4675
United States United States
34264

Files

File Size Format Downloads
Agnes_Transformation_of_Z_Generation.pdf 361,4 kB Adobe PDF 73304

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.