English українська
  1. SumDU Repository

Browsing by Keywords purchase intention


Showing results 1 to 13 of 13
Issue Year Title Author(s) Type Views Downloads
2022 Constituents Affecting Brand Loyalty of Sustainable Beauty and Personal Care Products Seal, D.B.; Bag, S. Article 238628 441793
2024 Consumer Behaviour: Impact of Social and Environmental Sustainability Santoso, S. Article 1923 2144
2021 The Determinants of Purchase Intention and Willingness to Pay for Cosmetics and Personal Care Products Yildirim, K.; Saygili, M.; Yalcintekin, T. Article 763539456 -116211257
2023 Exploring Socioeconomic Factors for the Sustainability of Electric Guitar Brands: Focusing on Traditional Values and Psychological Attachment Oe, H.; Yamaoka, Y. Article 431 431
2022 Factors Influencing Consumer Purchase Intention of Luxury Branded Perfumes Krishnan, C.; Agarwal, N.; Gupta, S. Article -189085143 120303773
2023 Impact of Brand Equity on Intention to Use Instant Coffee Cuong, D.T. Article 17146 31953
2023 Influence of Socio-Economic Factors on Risk Management Strategies among Generation Z in India pertaining to Health: A Post-Pandemic Analysis Jatav, S.; Prakash, G.; Gupta, R. Article 68 91
2023 Investigating the Impact of Facebook Advertising Features on Consumer Behaviour Vo, T.H.G.; Luong, D.B.; Le, K.H.; Huynh, T.M.T. Article 95177089 -913163046
2021 Purchase Intention of Frugal Household Appliances among Generation Y in Germany – Modified TAM Approach Schneider, S. Article 167176597 279986668
2020 The Rhetoric Of Celebrity Endorsement Strategy And Consumer Purchase Intention On Fast Moving Consumer Goods Among Al-Hikmah University Undergraduate Students Brimah, B.A.; Olanipekun, W.D.; Olorunlambe, G.A.; Salawu, S. Article -1916468557 -2130076947
2018 The Effect of Electronic Word-Of-Mouth (EWOM) On Brand Im-age and Purchase Intention: A Conceptual Paper Al Halbusi, H.; Tehseen, S. Article -1780880618 -195926474
2016 The effect of service contact personnel attributes on customer satisfaction and purchase intention Bashi, S.G.; Hanzaee, K.H.; Nikoumaram, H. Article 472363876 494598944
2013 The impact of information cascade on consumer's decision making in the frame of brand image within social media Dehghani, M.; Abarde, Homa Choubtarash; Nourani, S. Article -681077832 1349221014