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Періодичні видання СумДУ
Маркетинг і менеджмент інновацій (Marketing and Management of Innovations)
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Showing results 1 to 9 of 9
Issue Year
Title
Author(s)
Type
Views
Downloads
2019
Marketing and Management of Credit Portfolio of a Commercial Bank: Data of Economic and Statistical Analysis of Basic Parameters of Credit
Tykhenko, Volodymyr Serhiiovych
;
Andros, S.
;
Novak-Kalyayeva, L.
Article
-1621182080
-2049417104
2019
Brand Management: Organizational Changes in Project Management
Zwerenz, D.
Article
-1871479087
1168911432
2019
Branding Initiatives in Higher Educational Institutions: Current Issues and Research Agenda
Alam, Muhammad Intisar
;
Faruq, Mohammad Omar
;
Alam, Mohammad Zahedul
;
Gani, Mohammad Osman
Article
-1813250003
1439957353
2019
Marketing Concept Evolution: a Bibliometrics Co-occurrence Analysis
Taqi, M.
;
Gurkaynak, N.
;
Gencer, M.
Article
-512211001
-757169699
2019
Research on the influence of social media on generation Y consumer purchase decisions
Davidaviciene, V.
;
Meidute-Kavaliauskiene, S.
;
Paliulis, R.
Article
-1706236308
188289148
2019
Marketing and Managing Destination Identity for Tourism Promotion: The Case of Koh Chang Marine National Park in Thailand
Preechawong, P.
;
Sawagvudcharee, O.
;
Mujtaba, B.G.
Article
140953485
184296827
2019
Social Marketing in Charitable Giving Intentions: a Serial Mediation Model
Goktas, V.
;
Erol, E.
;
Altunisik, R.
;
Ardic, K.
Article
-1680251183
-1887053815
2019
Sustainability in marketing through customer relationship management in a telecommunication company
Hitka, M.
;
Pajtinkova-Bartakova, G.
;
Lorincova, S.
;
Palus, H.
;
Pinak, A.
;
Lipoldova, M.
;
Krahulcova, M.
;
Slastanova, N.
;
Gubiniova, K.
;
Klaric, K.
Article
-406744240
-2031968169
2019
Brand loyalty of Higher Education Institutions
Abbas, S.A.
Article
-551441124
-533574873
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