Please use this identifier to cite or link to this item: https://essuir.sumdu.edu.ua/handle/123456789/80221
Or use following links to share this resource in social networks: Recommend this item
Title Brand management and macroeconomic stability of the country
Authors Bilan, Yurii Valentynovych  
Lieonov, Serhii Viacheslavovych  
Liulov, Oleksii Valentynovych  
Pimonenko, Tetiana Volodymyrivna  
Keywords імідж
имидж
image
конкурентоспроможність
конкурентоспособность
competitiveness
стабільність
стабильность
stability
маркетинг
marketing
управління
управление
management
кореляція
корреляция
correlation
Type Article
Date of Issue 2019
URI https://essuir.sumdu.edu.ua/handle/123456789/80221
Publisher Interdisciplinary Centre for Mathematical and Computational Modelling UW
License Copyright not evaluated
Citation Bilan, Y. Brand management and macroeconomic stability of the country [Текст] / Y. Bilan, S. Lyeonov, O. Lyulyov, T. Pimonenko // Polish Journal of Management Studies. - 2019. - № 19(2). - P. 61-74. - DOI: 10.17512/pjms.2019.19.2.05.
Abstract The paper deals with an analysis of linking between brand’s factors and macroeconomic stability. For this purpose, the authors have checked two hypotheses such as multicollinearity between social-value determinants which form the country’s brand and linking between social-value determinants of the brand and country’s macroeconomic stability. The object of analysis deals with Lithuania, Latvia, Croatia, Bulgaria, Poland, Romania (the latest countries which joined the EU) and Ukraine. The dataset for analysis is obtained from Hofstede Insights (2018), World Data Bank, United Nations, Freedom House, etc. The methods adopted for this study are Pearson’s correlation coefficient and Generalized Least Squares model. The findings have proved the indicated hypotheses. Thus, the government should develop the strategy to manage the social-value determinates of a country’s brand with a purpose to achieve macroeconomic stability.
Appears in Collections: Наукові видання (ННІ ФЕМ)

Views

Australia Australia
427233707
Belgium Belgium
-1967559990
Botswana Botswana
1
Brazil Brazil
282430167
Canada Canada
-368526521
China China
-881063471
Colombia Colombia
-79114266
Czechia Czechia
1
Denmark Denmark
1
Ecuador Ecuador
-1206949382
Egypt Egypt
1
Ethiopia Ethiopia
-1567114744
Finland Finland
1
France France
-2077766868
Germany Germany
427233691
Ghana Ghana
1
Greece Greece
-1709759230
Guyana Guyana
427233706
Hong Kong SAR China Hong Kong SAR China
427233694
India India
-952603045
Indonesia Indonesia
1977549477
Iran Iran
1344879352
Ireland Ireland
-2041482785
Italy Italy
1
Japan Japan
1344879361
Jordan Jordan
1
Kenya Kenya
1977549474
Latvia Latvia
1
Lebanon Lebanon
1
Lithuania Lithuania
-79114265
Macao SAR China Macao SAR China
1
Malaysia Malaysia
483365921
Malta Malta
1
Mauritius Mauritius
1
Mexico Mexico
1
Moldova Moldova
1
Mozambique Mozambique
1
Netherlands Netherlands
483365917
Nigeria Nigeria
-2077766874
Pakistan Pakistan
483365923
Peru Peru
-1967559982
Philippines Philippines
2115516986
Poland Poland
-943535665
Portugal Portugal
253720581
Romania Romania
1
Rwanda Rwanda
1
Senegal Senegal
1
Serbia Serbia
454281983
Seychelles Seychelles
1
Singapore Singapore
1673595011
Slovakia Slovakia
-1567114737
South Africa South Africa
-1206949402
South Korea South Korea
1977549466
Spain Spain
1
Sri Lanka Sri Lanka
1
Sweden Sweden
483365919
Switzerland Switzerland
1
Taiwan Taiwan
1344879353
Thailand Thailand
-1206949414
Tunisia Tunisia
210101
Turkey Turkey
1344879350
Uganda Uganda
1
Ukraine Ukraine
1344879358
United Arab Emirates United Arab Emirates
1
United Kingdom United Kingdom
1344879363
United States United States
1344879362
Unknown Country Unknown Country
427233708
Vietnam Vietnam
1977549483
Zimbabwe Zimbabwe
1

Downloads

Algeria Algeria
1
Armenia Armenia
1
Azerbaijan Azerbaijan
1615181
Belgium Belgium
1
Brunei Brunei
1
Burkina Faso Burkina Faso
-264431478
Cameroon Cameroon
1
Canada Canada
1
China China
1
Colombia Colombia
1615194
Czechia Czechia
1
Egypt Egypt
1977549472
Ethiopia Ethiopia
1977549473
Finland Finland
114643438
France France
1
Germany Germany
2115516989
Ghana Ghana
-79114267
Hong Kong SAR China Hong Kong SAR China
1673595032
Hungary Hungary
210107
India India
1977549470
Indonesia Indonesia
1344879354
Iran Iran
1977549476
Ireland Ireland
1
Israel Israel
-2077766871
Italy Italy
1
Japan Japan
1199072202
Kenya Kenya
483365926
Lithuania Lithuania
-264431494
Macao SAR China Macao SAR China
1
Malaysia Malaysia
1
Malta Malta
1
Morocco Morocco
1
Mozambique Mozambique
1
Netherlands Netherlands
-881063424
Nigeria Nigeria
102017592
Oman Oman
1
Pakistan Pakistan
483365924
Peru Peru
-1967559981
Philippines Philippines
1673595015
Poland Poland
-1567114753
Portugal Portugal
-264431509
Romania Romania
-952603043
Russia Russia
1
Saudi Arabia Saudi Arabia
1
Senegal Senegal
4123
Singapore Singapore
-1206949419
Slovakia Slovakia
1
South Africa South Africa
1344879356
Sri Lanka Sri Lanka
1
Sweden Sweden
483365920
Thailand Thailand
-368526539
Tunisia Tunisia
1
Turkey Turkey
-368526523
Ukraine Ukraine
282430164
United Arab Emirates United Arab Emirates
1
United Kingdom United Kingdom
1344879364
United States United States
1344879360
Unknown Country Unknown Country
-2077766876
Vietnam Vietnam
1977549480

Files

File Size Format Downloads
Bilan_PJMS_2019_19_2_61-74.pdf 580,67 kB Adobe PDF -1343510430

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.