Маркетинг і менеджмент інновацій (Marketing and Management of Innovations) [1548]

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Issue Year Title Author(s) Type Views Downloads
2021 Formation of Mutual Relations Between Enterprises and Business Partners in the Process of Preparation and Production of New Products Iastremska, O.; Strokovych, H.; Iastremska, O.; Kalantaridis, C.; Nagy, S.; Somosi Veresne, M. Article 1113522572 1344100284
2019 Freelancer as an Entrepreneur: a Choice as Career Development Opait, G.; Damian, D.; Capatina, A. Article -1060940451 979612899
2021 From Marketing to Crisis Management: How Key Messages Changed During Corona Pandemic in Saudi Food Industry Almutairi, F.A. Article -1131020085 862975289
2013 From one to two - a possible model of organizational development and development of organizational capabilities Somosi Veres, M. Article 88711732 24215171
2019 Fundamentals of a National Standardization System as a Means Confirming the Quality and Innovation of Products: Experience of International Organizations in Ukraine and Canada Derevyanko, B.V.; Rieznik, Oleh Mykolaiovych; Shlapko, Tetiana Viktorivna; Popovych, T.G. Article 371898741 422141102
2016 Fundamentals of Ukrainian land fund management Shkola, Viktoriia Yuriivna; Domashenko, Maryna Dmytrivna; Kuchmiyov, A.V.; Novak, K.S. Article -1618133214 -2009383257
2018 Funding risk perception by Slovak SMEs: impact of age and size of the company Kljucnikov, A.; Sobekova Majkova, M. Article 1627634236 392657966
2014 Future development of focus group method in marketing system Melnyk, Yuliia Mykolaivna; Fomenko, D.V. Article 152462980 638783515
2020 The Future of TV Advertising Targeting Young Slovak Consumers Miklosik, A.; Starchon, P.; Vokounova, D.; Korcokova, M. Article -1951777357 1801127320
2014 Gamification as a new trend in marketing Widawska-Stanisz, A. Article -624944156 2019445659
2022 Gamification as an Innovative Instrument for Employee Engagement Girdauskiene, L.; Ausrine, C.E.; Navickas, V. Article 739633441 514464417
2022 Gender Differences in the Perception of Motivations for Consumer’s Online Brand-Related Activities and Their Impacts on Instagram Nastisin, L.; Jura, A.; Fedorko, R.; Kopor, I. Article 2737255 4637442
2024 General Attitude Scale for Social Media Influencers Onem, S.; Selvi, M.S. Article 8190 11032
2018 Geometric modelling of portfolio and risk in market equilibrium Hasan-Zaden, A. Article -767616083 98716492
2019 Global status of countries: determination and interpretation Deyneka, T.; Shkurupii, O.; Verhal, K.; Verhal, N. Article 160071015 140037160
2015 Global trends of economic diplomacy development under globalization Kanishchenko, O.L.; Mamalyga, O.O. Article 1721266283 -2056350947
2018 Goodwill assessment in enterprise management: innovative approaches using computer and communication technologies Zadorozhnyi, Z-M.; Sudyn, Y.; Muravskyi, V. Article 318240565 1585877452
2021 Gray-market and its Impacts on Brand Image: Case for Retail Perfume Industry Maqsood, S.M.; Soomro, Y.A. Article -1854022024 1091671951
2022 Green Brand as a New Pattern of Energy-Efficient Consumption Chygryn, Olena Yuriivna; Kuzior, A.; Olefirenko, Oleh Mykhailovych; Uzik, J. Article -935559305 -1310811776
2017 Green investments’ programs as an element of industry’s international competitiveness (on example of construction industry) Orlovs’ka, Y.; Kvaktun, O.; Chala, V.; Vovk, M. Article 2985231 2565762