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Періодичні видання СумДУ
Маркетинг і менеджмент інновацій (Marketing and Management of Innovations)
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Showing results 1 to 10 of 16
Issue Year
Title
Author(s)
Type
Views
Downloads
2023
Identifying the Relationship Between the Use of Mobile Technologies and Time: A Study Based on a Sample of OECD Member Countries
Olearova, M.
;
Bacik, R.
;
Gavurova, B.
;
Rigelsky, M.
Article
-5492510
1793405095
2019
Management of Competitiveness and Economic Performance Based in the V4 Countries
Bacik, R.
;
Kloudova, J.
;
Gonos, J.
;
Ivankova, V.
Article
-62345493
1955293462
2019
Impact of Ancillary Services on the Hotel Rating in Visegrad Group Countries
Fedorko, R.
;
Bacik, R.
;
Olearova, M.
;
Rigelsky, M.
;
Breyl, P.
Article
-1677806583
-1798900920
2017
Innovation of shopping experience based on smartphone behavior in purchasing process
Bacik, R.
;
Kakalejcik, L.
;
Gavurova, B.
Article
1134495149
2060702457
2023
Analysis of the Impact of Advertising on the Change of Voter Behavior of Consumers (Voters) in The Slovak Republic
Gburova, J.
;
Gavurova, B.
;
Bacik, R.
;
Tomasova, M.
Article
8031338
704797
2024
Examination of Content Types and Social Media Engagement Indicators on Facebook: Case Analysis of a 5-Star Hotels of Visegrad Group Countries
Nastisin, L.
;
Fedorko, R.
;
Gavurova, B.
;
Bacik, R.
Article
63136
47178
2020
Hotel Marketing Policy: Role of Rating in Consumer Decision Making
Bacik, R.
;
Fedorko, R.
;
Gavurova, B.
;
Olearova, M.
;
Rigelsky, M.
Article
-700609227
1462586867
2021
Can Negative Word-of-Mouth Have Any Impact on Brand Sustainability?
Kakalejcik, L.
;
Fedorko, R.
;
Gavurova, B.
;
Bacik, R.
Article
-1567380175
1479707030
2019
Marketing Instrument of Improving Hotel Management Service: Evidence of Visegrad Group Countries
Bacik, R.
;
Kmeco, L.
;
Richard, F.
;
Olearova, M.
;
Rigelsky, M.
Article
492469089
759241189
2024
Online Shopping Behaviour of Slovak During the COVID-19 Pandemic
Olearova, M.
;
Bacik, R.
;
Iannaccone, B.
;
Gavura, S.
Article
2
1
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Keywords
2
маркетингова комунікація
2
політичний маркетинг
2
реклама
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репутація
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