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Browsing by Author Gavurova, B.
Showing results 1 to 8 of 8
Issue Year
Title
Author(s)
Type
Views
Downloads
2018
Analitical view of online marketing tools in the dimension of marketing campaigns' personalization in Slovakia
Gavurova, B.
;
Bacik, R.
;
Fedorko, R.
;
Rigelsky, M.
Article
60474
60692
2021
Can Negative Word-of-Mouth Have Any Impact on Brand Sustainability?
Kakalejcik, L.
;
Fedorko, R.
;
Gavurova, B.
;
Bacik, R.
Article
1052374
4058852
2022
Consumer Shopping Motive Identification: Study of Webrooming vs. Showrooming
Olearova, M.
;
Gavurova, B.
;
Bacik, R.
Article
67
57
2020
Hotel Marketing Policy: Role of Rating in Consumer Decision Making
Bacik, R.
;
Fedorko, R.
;
Gavurova, B.
;
Olearova, M.
;
Rigelsky, M.
Article
968777
1126252
2017
Innovation of shopping experience based on smartphone behavior in purchasing process
Bacik, R.
;
Kakalejcik, L.
;
Gavurova, B.
Article
83978633
215415239
2018
Offline and online approaches to quality perception of Slovak university hospitals
Stefko, R.
;
Pollak, F.
;
Gavurova, B.
Article
10971
12377
2021
Political Marketing: Impact of Public Relations on the Change in Voter Behaviour of Consumers (Voters)
Bacik, R.
;
Gavurova, B.
;
Gburova, J.
Article
975794
2361746
2020
Using Digital Devices in the Online Shopping: a Study of Demographic Differences
Bacik, R.
;
Gavurova, B.
;
Fedorko, R.
;
Olearova, M.
Article
-92490453
-145231077
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