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Browsing by Author Gavurova, B.


Showing results 1 to 12 of 12
Issue Year Title Author(s) Type Views Downloads
2018 Analitical view of online marketing tools in the dimension of marketing campaigns' personalization in Slovakia Gavurova, B.; Bacik, R.; Fedorko, R.; Rigelsky, M. Article 662676657 469733399
2023 Analysis of the Impact of Advertising on the Change of Voter Behavior of Consumers (Voters) in The Slovak Republic Gburova, J.; Gavurova, B.; Bacik, R.; Tomasova, M. Article 8031339 704797
2021 Can Negative Word-of-Mouth Have Any Impact on Brand Sustainability? Kakalejcik, L.; Fedorko, R.; Gavurova, B.; Bacik, R. Article -1567380174 1479707030
2022 Consumer Shopping Motive Identification: Study of Webrooming vs. Showrooming Olearova, M.; Gavurova, B.; Bacik, R. Article 822096610 -876744463
2024 Examination of Content Types and Social Media Engagement Indicators on Facebook: Case Analysis of a 5-Star Hotels of Visegrad Group Countries Nastisin, L.; Fedorko, R.; Gavurova, B.; Bacik, R. Article 63137 47178
2023 External assessment of medical education quality: indicative model development considering paradox of skill Artiukhov, Artem Yevhenovych; Gavurova, B.; Volk, Yurii Yuriiovych; Bilan, Svitlana Anatoliivna; Lieonov, Serhii Viacheslavovych; Mudarri, T. Article 402 427
2020 Hotel Marketing Policy: Role of Rating in Consumer Decision Making Bacik, R.; Fedorko, R.; Gavurova, B.; Olearova, M.; Rigelsky, M. Article -700609226 1462586867
2023 Identifying the Relationship Between the Use of Mobile Technologies and Time: A Study Based on a Sample of OECD Member Countries Olearova, M.; Bacik, R.; Gavurova, B.; Rigelsky, M. Article -5492509 1793405095
2017 Innovation of shopping experience based on smartphone behavior in purchasing process Bacik, R.; Kakalejcik, L.; Gavurova, B. Article 1134495150 2060702457
2018 Offline and online approaches to quality perception of Slovak university hospitals Stefko, R.; Pollak, F.; Gavurova, B. Article 1005728282 751962570
2021 Political Marketing: Impact of Public Relations on the Change in Voter Behaviour of Consumers (Voters) Bacik, R.; Gavurova, B.; Gburova, J. Article -286876360 -1671192755
2020 Using Digital Devices in the Online Shopping: a Study of Demographic Differences Bacik, R.; Gavurova, B.; Fedorko, R.; Olearova, M. Article -1637379122 -1483159575