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Browsing by Author Gavurova, B.

Showing results 1 to 8 of 8

Issue Year	Title	Author(s)	Type	Views	Downloads
2018	Analitical view of online marketing tools in the dimension of marketing campaigns' personalization in Slovakia	Gavurova, B.; Bacik, R.; Fedorko, R.; Rigelsky, M.	Article	60474	60692
2021	Can Negative Word-of-Mouth Have Any Impact on Brand Sustainability?	Kakalejcik, L.; Fedorko, R.; Gavurova, B.; Bacik, R.	Article	1052374	4058852
2022	Consumer Shopping Motive Identification: Study of Webrooming vs. Showrooming	Olearova, M.; Gavurova, B.; Bacik, R.	Article	67	57
2020	Hotel Marketing Policy: Role of Rating in Consumer Decision Making	Bacik, R.; Fedorko, R.; Gavurova, B.; Olearova, M.; Rigelsky, M.	Article	968777	1126252
2017	Innovation of shopping experience based on smartphone behavior in purchasing process	Bacik, R.; Kakalejcik, L.; Gavurova, B.	Article	83978633	215415239
2018	Offline and online approaches to quality perception of Slovak university hospitals	Stefko, R.; Pollak, F.; Gavurova, B.	Article	10971	12377
2021	Political Marketing: Impact of Public Relations on the Change in Voter Behaviour of Consumers (Voters)	Bacik, R.; Gavurova, B.; Gburova, J.	Article	975794	2361746
2020	Using Digital Devices in the Online Shopping: a Study of Demographic Differences	Bacik, R.; Gavurova, B.; Fedorko, R.; Olearova, M.	Article	-92490453	-145231077