Browsing by Author Gavurova, B.


Showing results 1 to 9 of 9
Issue Year Title Author(s) Type Views Downloads
2018 Analitical view of online marketing tools in the dimension of marketing campaigns' personalization in Slovakia Gavurova, B.; Bacik, R.; Fedorko, R.; Rigelsky, M. Article -1513037815 -250328881
2021 Can Negative Word-of-Mouth Have Any Impact on Brand Sustainability? Kakalejcik, L.; Fedorko, R.; Gavurova, B.; Bacik, R. Article -1567835948 149628993
2022 Consumer Shopping Motive Identification: Study of Webrooming vs. Showrooming Olearova, M.; Gavurova, B.; Bacik, R. Article 843717 775617
2020 Hotel Marketing Policy: Role of Rating in Consumer Decision Making Bacik, R.; Fedorko, R.; Gavurova, B.; Olearova, M.; Rigelsky, M. Article -898164568 1615102242
2023 Identifying the Relationship Between the Use of Mobile Technologies and Time: A Study Based on a Sample of OECD Member Countries Olearova, M.; Bacik, R.; Gavurova, B.; Rigelsky, M. Article 5 0
2017 Innovation of shopping experience based on smartphone behavior in purchasing process Bacik, R.; Kakalejcik, L.; Gavurova, B. Article -197831532 -1861628296
2018 Offline and online approaches to quality perception of Slovak university hospitals Stefko, R.; Pollak, F.; Gavurova, B. Article 81724 52638
2021 Political Marketing: Impact of Public Relations on the Change in Voter Behaviour of Consumers (Voters) Bacik, R.; Gavurova, B.; Gburova, J. Article 1784457346 -1206957929
2020 Using Digital Devices in the Online Shopping: a Study of Demographic Differences Bacik, R.; Gavurova, B.; Fedorko, R.; Olearova, M. Article 748051638 -1114864379