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Browsing by Author Gavurova, B.
Showing results 1 to 9 of 9
Issue Year
Title
Author(s)
Type
Views
Downloads
2018
Analitical view of online marketing tools in the dimension of marketing campaigns' personalization in Slovakia
Gavurova, B.
;
Bacik, R.
;
Fedorko, R.
;
Rigelsky, M.
Article
-1513037815
-250328881
2021
Can Negative Word-of-Mouth Have Any Impact on Brand Sustainability?
Kakalejcik, L.
;
Fedorko, R.
;
Gavurova, B.
;
Bacik, R.
Article
-1567835948
149628993
2022
Consumer Shopping Motive Identification: Study of Webrooming vs. Showrooming
Olearova, M.
;
Gavurova, B.
;
Bacik, R.
Article
843717
775617
2020
Hotel Marketing Policy: Role of Rating in Consumer Decision Making
Bacik, R.
;
Fedorko, R.
;
Gavurova, B.
;
Olearova, M.
;
Rigelsky, M.
Article
-898164568
1615102242
2023
Identifying the Relationship Between the Use of Mobile Technologies and Time: A Study Based on a Sample of OECD Member Countries
Olearova, M.
;
Bacik, R.
;
Gavurova, B.
;
Rigelsky, M.
Article
5
0
2017
Innovation of shopping experience based on smartphone behavior in purchasing process
Bacik, R.
;
Kakalejcik, L.
;
Gavurova, B.
Article
-197831532
-1861628296
2018
Offline and online approaches to quality perception of Slovak university hospitals
Stefko, R.
;
Pollak, F.
;
Gavurova, B.
Article
81724
52638
2021
Political Marketing: Impact of Public Relations on the Change in Voter Behaviour of Consumers (Voters)
Bacik, R.
;
Gavurova, B.
;
Gburova, J.
Article
1784457346
-1206957929
2020
Using Digital Devices in the Online Shopping: a Study of Demographic Differences
Bacik, R.
;
Gavurova, B.
;
Fedorko, R.
;
Olearova, M.
Article
748051638
-1114864379
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