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Browsing by Author Ushchapovska, Iryna Vasylivna


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Issue Year Title Author(s) Type Views Downloads
2024 The Basics of Speech Communication Theory Ushchapovska, Iryna Vasylivna Learning Object 3 1
2021 The Basics of Speech Communication Theory Ushchapovska, Iryna Vasylivna Learning Object 1817840148 -709284919
2023 Cartoons in the genre spectrum of political discourse Movchan, Diana Vasylivna; Ushchapovska, Iryna Vasylivna; Savchuk, A. Article 1781065 1696875
2017 Convergence of Brand Language Elements Ushchapovska, Iryna Vasylivna Article -1972376978 -1033297045
2023 Education for sustainable development through the brand language Ushchapovska, Iryna Vasylivna Conference Papers 518 561
2021 Features of Usage and Translation of Stylistically Marked Vocabulary in American Fiction Bilohur, A.; Ushchapovska, Iryna Vasylivna Article -990597830 557684961
2018 Identity approach of brand management: why invest in the brand identity Ushchapovska, Iryna Vasylivna Conference Papers -635344400 -13937030
2020 Idioethnic Features of Multimodal Advertising Texts: a Case Study of Coffee Commercials Ushchapovska, Iryna Vasylivna; Movchan, Diana Vasylivna; Chulanova, Halyna Valeriivna Article 237088640 -762451501
2015 Importance of cross-cultural competence and cross-cultural empathy Ushchapovska, Iryna Vasylivna; Ущаповська, Ирина Васильевна; Celebi, Manolya Conference Papers 247896935 -1628815779
2024 Linguistic and Cultural Studies of English-Speaking Countries Ushchapovska, Iryna Vasylivna Learning Object 4 6
2018 Linguistic and pragmatic aspects of the brand language: multimodal approach (coffee brands as a case study) Ushchapovska, Iryna Vasylivna Conference Papers -353582876 -954445676
2020 Linguistic and Pragmatic Parameters of the Phenomenon of Patriotism in the Formation of a National Brand (a Case Study of the Language of Contemporary Media) Ushchapovska, Iryna Vasylivna; Markova, Olha Ivanivna Article -1654129050 1488139748
2022 Mission and vision in the language of sustainable brands: sociolinguistic issues Ushchapovska, Iryna Vasylivna; Vorfolomeiev, M. Article 4200596 4555401
2020 Multimodal features of descriptive texts: а case study of coffee brands Ushchapovska, Iryna Vasylivna Article 16870318 7466274
2017 Sociolinguistic aspects of coffee brands Ushchapovska, Iryna Vasylivna Conference Papers -1325842612 -429738272
2021 Structural and Semantic Features of the Brand Language: a Case Study of Coffee Brands Ushchapovska, Iryna Vasylivna Article 786869559 -1801517311
2017 The universal pragmatic principle of cooperation in the light of empathic communication Tatsenko, Nataliia Vitaliivna; Kozlovska, Hanna Borysivna; Ushchapovska, Iryna Vasylivna Article 1794712509 -1417838962
2024 Websites of English- language nonfiction publications as multimodal texts: linguistic and translational aspects Ushchapovska, Iryna Vasylivna; Chornobuk, K. Article 45 16
2021 Бренд-сторітелінг: до визначення структурно-семантичної організації та типів історій бренду Ushchapovska, Iryna Vasylivna; Зубкова, Ю.В. Article 920418399 425915910
2016 Вербальні та невербальні аспекти мови бренду Ushchapovska, Iryna Vasylivna Conference Papers -1968562420 -126150695