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Browsing by Author Ushchapovska, Iryna Vasylivna


Showing results 1 to 20 of 38
Issue Year Title Author(s) Type Views Downloads
2021 The Basics of Speech Communication Theory Ushchapovska, Iryna Vasylivna Learning Object 1465706890 -64216001
2023 Cartoons in the genre spectrum of political discourse Movchan, Diana Vasylivna; Ushchapovska, Iryna Vasylivna; Savchuk, A. Article 59047 107206
2017 Convergence of Brand Language Elements Ushchapovska, Iryna Vasylivna Article -1038515895 1112019256
2023 Education for sustainable development through the brand language Ushchapovska, Iryna Vasylivna Conference Papers 518 561
2021 Features of Usage and Translation of Stylistically Marked Vocabulary in American Fiction Bilohur, A.; Ushchapovska, Iryna Vasylivna Article 516094259 1032188528
2018 Identity approach of brand management: why invest in the brand identity Ushchapovska, Iryna Vasylivna Conference Papers 976245228 -13937032
2020 Idioethnic Features of Multimodal Advertising Texts: a Case Study of Coffee Commercials Ushchapovska, Iryna Vasylivna; Movchan, Diana Vasylivna; Chulanova, Halyna Valeriivna Article -436538882 24758420
2015 Importance of cross-cultural competence and cross-cultural empathy Ushchapovska, Iryna Vasylivna; Ущаповська, Ирина Васильевна; Celebi, Manolya Conference Papers -1570094115 -1628815781
2018 Linguistic and pragmatic aspects of the brand language: multimodal approach (coffee brands as a case study) Ushchapovska, Iryna Vasylivna Conference Papers 1198655754 -954445678
2020 Linguistic and Pragmatic Parameters of the Phenomenon of Patriotism in the Formation of a National Brand (a Case Study of the Language of Contemporary Media) Ushchapovska, Iryna Vasylivna; Markova, Olha Ivanivna Article 314904188 -1389170662
2022 Mission and vision in the language of sustainable brands: sociolinguistic issues Ushchapovska, Iryna Vasylivna; Vorfolomeiev, M. Article 338753 66419
2020 Multimodal features of descriptive texts: а case study of coffee brands Ushchapovska, Iryna Vasylivna Article 4891225 7466271
2017 Sociolinguistic aspects of coffee brands Ushchapovska, Iryna Vasylivna Conference Papers -1588899251 1159160978
2021 Structural and Semantic Features of the Brand Language: a Case Study of Coffee Brands Ushchapovska, Iryna Vasylivna Article -1944182525 -615846517
2017 The universal pragmatic principle of cooperation in the light of empathic communication Tatsenko, Nataliia Vitaliivna; Kozlovska, Hanna Borysivna; Ushchapovska, Iryna Vasylivna Article 1134750972 875069971
2024 Websites of English- language nonfiction publications as multimodal texts: linguistic and translational aspects Ushchapovska, Iryna Vasylivna; Chornobuk, K. Article 7 0
2021 Бренд-сторітелінг: до визначення структурно-семантичної організації та типів історій бренду Ushchapovska, Iryna Vasylivna; Зубкова, Ю.В. Article 1615059944 -1189143825
2016 Вербальні та невербальні аспекти мови бренду Ushchapovska, Iryna Vasylivna Conference Papers 1705363942 523639587
2020 Емотивність як антропоцентричний лінгвальний потенціал сторітелінгу у формуванні цінностей бренду Ushchapovska, Iryna Vasylivna Conference Papers -698828208 -292565830
2016 Етнозорієнтованість проксеміки та хронеміки як невербальних кодів кроскультурної комунікації Ущаповска, Ірина Василівна; Ushchapovska, Iryna Vasylivna Conference Papers -1228875410 -1076486557