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Періодичні видання СумДУ
Маркетинг і менеджмент інновацій (Marketing and Management of Innovations)
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Showing results 1 to 10 of 15
Issue Year
Title
Author(s)
Type
Views
Downloads
2017
Innovation of shopping experience based on smartphone behavior in purchasing process
Bacik, R.
;
Kakalejcik, L.
;
Gavurova, B.
Article
-542549540
-430792196
2021
Differences in the Perceived Financial Risk Factors between Digital Natives in the E-Commerce
Fedorko, R.
;
Skerhakova, V.
;
Markova, S.
;
Bacik, R.
;
Fejercak, L.
Article
443823412
1290532652
2020
Using Digital Devices in the Online Shopping: a Study of Demographic Differences
Bacik, R.
;
Gavurova, B.
;
Fedorko, R.
;
Olearova, M.
Article
1376674593
-1232756917
2020
Hotel Marketing Policy: Role of Rating in Consumer Decision Making
Bacik, R.
;
Fedorko, R.
;
Gavurova, B.
;
Olearova, M.
;
Rigelsky, M.
Article
-18778672
-523685432
2021
Can Negative Word-of-Mouth Have Any Impact on Brand Sustainability?
Kakalejcik, L.
;
Fedorko, R.
;
Gavurova, B.
;
Bacik, R.
Article
-453691834
459150466
2021
Political Marketing: Impact of Public Relations on the Change in Voter Behaviour of Consumers (Voters)
Bacik, R.
;
Gavurova, B.
;
Gburova, J.
Article
1699217399
259198585
2019
Management of Competitiveness and Economic Performance Based in the V4 Countries
Bacik, R.
;
Kloudova, J.
;
Gonos, J.
;
Ivankova, V.
Article
-2060364830
-1352334138
2019
Public administration in EU: harmonization of income taxes
Korecko, J.
;
Bacik, R.
;
Voznakova, I.
Article
727344782
1607252842
2018
Analitical view of online marketing tools in the dimension of marketing campaigns' personalization in Slovakia
Gavurova, B.
;
Bacik, R.
;
Fedorko, R.
;
Rigelsky, M.
Article
1067669310
809617286
2019
Impact of Ancillary Services on the Hotel Rating in Visegrad Group Countries
Fedorko, R.
;
Bacik, R.
;
Olearova, M.
;
Rigelsky, M.
;
Breyl, P.
Article
-629812078
-787126935
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Keywords
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реклама
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репутація
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туризм
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brand management
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