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Періодичні видання СумДУ
Маркетинг і менеджмент інновацій (Marketing and Management of Innovations)
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Showing results 20 to 30 of 93
Issue Year
Title
Author(s)
Type
Views
Downloads
2021
Analysis of the Model of Consumer Behavior in the Healthy Products Segment as a Perspective for the Inclusive Marketing Development
Letunovska, Nataliia Yevhenivna
;
Yashkina, O.
;
Saher, Liudmyla Yuriivna
;
Alkhashrami, F.A.
;
Nikitin, Yu.
Article
-1460552112
-612120401
2021
Factors Affecting Customer Buying Behavior in Online Shopping
Davidaviciene, V.
;
Raudeliuniene, J.
;
Jonyte-Zemlickiene, A.
;
Tvaronaviciene, M.
Article
1188499836
-611469352
2021
Innovations in Human Resources Management of Higher Education Institutions: Technostress Factors
Bencsik, A.
;
Csinger, B.
Article
1636984401
-1718929787
2021
Innovative Human Resource Management practices for the Talent Management Implementation
Coculova, J.
;
Tomcikova, L.
Article
-1349019090
93590179
2021
Innovative Development of Oil & Gas Industry: Role of Environmental Taxation
Huseynov, A.
;
Huseynov, E.
;
Samusevych, Yaryna Valentynivna
Article
-1921524927
-718188129
2021
Willingness to Use E-Commerce During Coronavirus Pandemic in Saudi Arabia
Albliwi, S.
;
Alsolami, L.A.
Article
-686779052
62728006
2021
Innovation Development and Entrepreneurship Management in Tourism of Azerbaijan: Current Trends and Priorities
Azizov, A.
Article
84875240
557861012
2021
Differences in the Perceived Financial Risk Factors between Digital Natives in the E-Commerce
Fedorko, R.
;
Skerhakova, V.
;
Markova, S.
;
Bacik, R.
;
Fejercak, L.
Article
286295320
1290532652
2021
Digital Marketing as a Source of Competitive Advantage: Case Study of Slovak Republic
Nadanyiova, M.
;
Majerova, J.
;
Gajanova, L.
Article
-233508020
536301418
2021
Cosmetology Advertising Perspectives: Application of Ethical Theories During COVID-19 Crisis
Vasudevan, H.
;
Aslan, I.
Article
-294136116
172230367
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Borysiak, O.
2
Coculova, J.
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Dluhopolskyi, O.
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Fedorko, R.
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Rosokhata, Anna Serhiivna
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Keywords
8
innovation
6
marketing
6
маркетинг
5
innovations
5
management
5
sustainable development
5
сталий розвиток
4
competitiveness
4
innovative development
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