Browsing by Author Bacik, R.


Showing results 1 to 14 of 14
Issue Year Title Author(s) Type Views Downloads
2018 Analitical view of online marketing tools in the dimension of marketing campaigns' personalization in Slovakia Gavurova, B.; Bacik, R.; Fedorko, R.; Rigelsky, M. Article 1055736311 -314604646
2023 Analysis of the Impact of Advertising on the Change of Voter Behavior of Consumers (Voters) in The Slovak Republic Gburova, J.; Gavurova, B.; Bacik, R.; Tomasova, M. Article 282523 76033
2021 Can Negative Word-of-Mouth Have Any Impact on Brand Sustainability? Kakalejcik, L.; Fedorko, R.; Gavurova, B.; Bacik, R. Article 206145774 -116421931
2022 Consumer Shopping Motive Identification: Study of Webrooming vs. Showrooming Olearova, M.; Gavurova, B.; Bacik, R. Article 1491594722 337414631
2021 Differences in the Perceived Financial Risk Factors between Digital Natives in the E-Commerce Fedorko, R.; Skerhakova, V.; Markova, S.; Bacik, R.; Fejercak, L. Article 128767227 695385198
2020 Hotel Marketing Policy: Role of Rating in Consumer Decision Making Bacik, R.; Fedorko, R.; Gavurova, B.; Olearova, M.; Rigelsky, M. Article 23276462 1145970342
2023 Identifying the Relationship Between the Use of Mobile Technologies and Time: A Study Based on a Sample of OECD Member Countries Olearova, M.; Bacik, R.; Gavurova, B.; Rigelsky, M. Article 1855764767 1138461424
2019 Impact of Ancillary Services on the Hotel Rating in Visegrad Group Countries Fedorko, R.; Bacik, R.; Olearova, M.; Rigelsky, M.; Breyl, P. Article 1037245170 876278267
2017 Innovation of shopping experience based on smartphone behavior in purchasing process Bacik, R.; Kakalejcik, L.; Gavurova, B. Article -701431500 213479189
2019 Management of Competitiveness and Economic Performance Based in the V4 Countries Bacik, R.; Kloudova, J.; Gonos, J.; Ivankova, V. Article -1974002750 2133510567
2019 Marketing Instrument of Improving Hotel Management Service: Evidence of Visegrad Group Countries Bacik, R.; Kmeco, L.; Richard, F.; Olearova, M.; Rigelsky, M. Article -2097905666 128330882
2021 Political Marketing: Impact of Public Relations on the Change in Voter Behaviour of Consumers (Voters) Bacik, R.; Gavurova, B.; Gburova, J. Article 1861498484 593096691
2019 Public administration in EU: harmonization of income taxes Korecko, J.; Bacik, R.; Voznakova, I. Article -1729072938 989384693
2020 Using Digital Devices in the Online Shopping: a Study of Demographic Differences Bacik, R.; Gavurova, B.; Fedorko, R.; Olearova, M. Article 1349050496 1671723735