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Browsing by Author Bacik, R.


Showing results 1 to 12 of 12
Issue Year Title Author(s) Type Views Downloads
2018 Analitical view of online marketing tools in the dimension of marketing campaigns' personalization in Slovakia Gavurova, B.; Bacik, R.; Fedorko, R.; Rigelsky, M. Article 1424402852 -250328881
2021 Can Negative Word-of-Mouth Have Any Impact on Brand Sustainability? Kakalejcik, L.; Fedorko, R.; Gavurova, B.; Bacik, R. Article -1567835948 2116661815
2022 Consumer Shopping Motive Identification: Study of Webrooming vs. Showrooming Olearova, M.; Gavurova, B.; Bacik, R. Article 523388 775616
2021 Differences in the Perceived Financial Risk Factors between Digital Natives in the E-Commerce Fedorko, R.; Skerhakova, V.; Markova, S.; Bacik, R.; Fejercak, L. Article 4889480 19659282
2020 Hotel Marketing Policy: Role of Rating in Consumer Decision Making Bacik, R.; Fedorko, R.; Gavurova, B.; Olearova, M.; Rigelsky, M. Article 1215531981 1132232860
2019 Impact of Ancillary Services on the Hotel Rating in Visegrad Group Countries Fedorko, R.; Bacik, R.; Olearova, M.; Rigelsky, M.; Breyl, P. Article 3835290 7949319
2017 Innovation of shopping experience based on smartphone behavior in purchasing process Bacik, R.; Kakalejcik, L.; Gavurova, B. Article 1793734195 -1861628296
2019 Management of Competitiveness and Economic Performance Based in the V4 Countries Bacik, R.; Kloudova, J.; Gonos, J.; Ivankova, V. Article 72192134 93235494
2019 Marketing Instrument of Improving Hotel Management Service: Evidence of Visegrad Group Countries Bacik, R.; Kmeco, L.; Richard, F.; Olearova, M.; Rigelsky, M. Article -632874033 72360756
2021 Political Marketing: Impact of Public Relations on the Change in Voter Behaviour of Consumers (Voters) Bacik, R.; Gavurova, B.; Gburova, J. Article 758950364 -1206957929
2019 Public administration in EU: harmonization of income taxes Korecko, J.; Bacik, R.; Voznakova, I. Article 5455512 4204395
2020 Using Digital Devices in the Online Shopping: a Study of Demographic Differences Bacik, R.; Gavurova, B.; Fedorko, R.; Olearova, M. Article 1472600955 -1114864379