Browsing by Author Bacik, R.


Showing results 1 to 12 of 12
Issue Year Title Author(s) Type Views Downloads
2018 Analitical view of online marketing tools in the dimension of marketing campaigns' personalization in Slovakia Gavurova, B.; Bacik, R.; Fedorko, R.; Rigelsky, M. Article 402298 231602
2021 Can Negative Word-of-Mouth Have Any Impact on Brand Sustainability? Kakalejcik, L.; Fedorko, R.; Gavurova, B.; Bacik, R. Article 13140112 27332578
2022 Consumer Shopping Motive Identification: Study of Webrooming vs. Showrooming Olearova, M.; Gavurova, B.; Bacik, R. Article 1904 1176
2021 Differences in the Perceived Financial Risk Factors between Digital Natives in the E-Commerce Fedorko, R.; Skerhakova, V.; Markova, S.; Bacik, R.; Fejercak, L. Article 391192 1438028
2020 Hotel Marketing Policy: Role of Rating in Consumer Decision Making Bacik, R.; Fedorko, R.; Gavurova, B.; Olearova, M.; Rigelsky, M. Article 1673921 4901303
2019 Impact of Ancillary Services on the Hotel Rating in Visegrad Group Countries Fedorko, R.; Bacik, R.; Olearova, M.; Rigelsky, M.; Breyl, P. Article 113178 127837
2017 Innovation of shopping experience based on smartphone behavior in purchasing process Bacik, R.; Kakalejcik, L.; Gavurova, B. Article 167957277 382760771
2019 Management of Competitiveness and Economic Performance Based in the V4 Countries Bacik, R.; Kloudova, J.; Gonos, J.; Ivankova, V. Article 257325 273553
2019 Marketing Instrument of Improving Hotel Management Service: Evidence of Visegrad Group Countries Bacik, R.; Kmeco, L.; Richard, F.; Olearova, M.; Rigelsky, M. Article 15762 18054
2021 Political Marketing: Impact of Public Relations on the Change in Voter Behaviour of Consumers (Voters) Bacik, R.; Gavurova, B.; Gburova, J. Article 3858248 7491089
2019 Public administration in EU: harmonization of income taxes Korecko, J.; Bacik, R.; Voznakova, I. Article 19947 24925
2020 Using Digital Devices in the Online Shopping: a Study of Demographic Differences Bacik, R.; Gavurova, B.; Fedorko, R.; Olearova, M. Article -280137687 1440328666